Google CTR: Featured Snippets

How to Optimize Your Content to Show Featured Snippets

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index. Common types of Featured Snippets include definitions, tables, steps and lists.

Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results.

startup branding

How to Brand Your Startup

For startup CEOs, brand building needs to be as important to early success as product development and raising money. Developing a strong brand is critical to the early success of startups.

You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far.

Build Your Brand With social Media

Build Your Brand With Social Media

Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online.

The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying.

socialization of search

The socialization of search

Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.