Running a startup on a shoestring budget is hard enough. If you can keep marketing costs down while capitalizing on successful digital opportunities, you will improve your brands visibility without sacrificing a large budget.
Every startup and small business needs to have an efficient mobile marketing strategy as part of it’s overall marketing plan to stay competitive and grow.
Here are seven key tactics startups and small businesses can use to succeed in a mobile-first market:
A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.
Entrepreneurs often forget that investing time, energy, and creativity in themselves is as important as investing money and mind on their businesses. Over time, this can result to fatigue, burnout, stress, and sometimes even low self-esteem for not getting the expected results from the rigorous work entrepreneurs put in. Having a little break once in a while is not bad, in fact, it can result in a continuous flow of creative juices, more energy for work, and expanded knowledge, to name a few.
These are the ten things that you should invest in that will increase your success rate as an entrepreneur — best part is they don’t all require money.
Your digital marketing strategy plays an integral part in the success and growth of your business online. Here are 12 ways that digital marketing can substantially helps your business survive, compete and grow: