customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

Investing in themselves is the best investment for entrepreneurs

Top 10 Ways For Entrepreneurs To Invest in Themselves

Entrepreneurs often forget that investing time, energy, and creativity in themselves is as important as investing money and mind on their businesses. Over time, this can result to fatigue, burnout, stress, and sometimes even low self-esteem for not getting the expected results from the rigorous work entrepreneurs put in. Having a little break once in a while is not bad, in fact, it can result in a continuous flow of creative juices, more energy for work, and expanded knowledge, to name a few.

These are the ten things that you should invest in that will increase your success rate as an entrepreneur — best part is they don’t all require money.