Google CTR: Featured Snippets

How to Optimize Your Content to Show Featured Snippets

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index. Common types of Featured Snippets include definitions, tables, steps and lists.

Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results.

Brand Experience

How To Create a Memorable Brand Experience

The best way to understand brand experience is to break it down: “brand” is the company, as perceived by the world. Your brand defines why you are in existence, your raison d’être. “Experience” on the other hand describes how you live and grow.

Therefore, brand experience quite literally describes how the brand is experienced by potential and existing customers before, during and after any and all interactions, throughout its existence.