Build Your Business with Search Marketing
Counted amongst the most popular and effective forms of business marketing, search marketing is just the tool you need to secure top ranking among the search engines and get more business from your website.
All websites are “crawled” by search engines in an effort to determine their page rankings. Attention to relevant keywords is invaluable for all websites, irrespective of what product or service they offer. Every website can benefit from analyzing each page of its site to make sure that some combination of relevant keywords shows up in the content.
The competitive and dynamic business environment of today makes it inevitable for a business to have a significant web presence. Along with that, mass publicity is also the need of the hour and that too on an affordable budget.
For most businesses, a customer’s journey starts with a search query — the text you type into the small search box on Google or other search engine — which then directs you to a Search Engine Results Page (SERP). The higher you are on the SERPs the more likely you are to gain traffic to your website. But the question is how does Google determine who gets these top placements?
Google shows search results based on what it thinks is best for the user. Google understands the user’s need by analyzing the massive amount of data it has.
This is where search marketing comes into play. It is all about increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a search engine by optimizing its ranking naturally or by serving an ad at the precise moment it will be relevant to the users intent.
Any company that wants to drive its sales and enhance its brand image must think about users at every stage of it’s website design and marketing process and opt for an aggressive and varied search marketing program. Search marketing can help you boost your website’s traffic, visitors’ trust and brand image while supporting your other digital marketing disciplines too.
Search Marketing is an umbrella term for SEO (Search Engine Optimization) and Search Engine Marketing (SEM). Both are online techniques for increasing a brand or product’s visibility to audiences using search engines like Google, Bing and Yahoo.
There are three main components of Search Marketing:
SEO (Search Engine Optimization)
SEO is the process of getting traffic from the ‘free,’ ‘organic,’ or ‘natural’ search results on search engines.” Essentially, SEO is the process of optimizing your website through various methods in order to rank higher for certain relevant keywords on search engines like Google, Bing, and Yahoo. With effective SEO, your website will appear higher on search engine results pages (SERPs) due to its positive relationship to that search engine’s particular ranking algorithm.
SEM (Search Engine Marketing)
SEM earns traffic through the process of purchasing ads on search engines. There are many targeting factors that come into play in this form of search marketing. Through search engine marketing on Google Ads and/or Microsoft Ads, you can choose the location and several other factors to improve the efficiency of your paid advertising campaign. SEM is often also referred to as Pay-Per-Click (PPC) advertising. PPC is simply the easiest and quickest way to get targeted traffic to your website.
A great way to drive a local clientele to your website… and to your brick-and-mortar location is to focus on local SEO. Local optimization requires different strategies than organic SEO. Our team ensures your site is properly listed in the local aggregators that help search engines pinpoint your location and local information to return proper results.