Ensuring A Reputation Consistent With Your Brand
With conversations now occurring in a new environment with free flow of unfiltered information, threats for corporate and individual reputation evolve into a new degree of severity. In addition customer empowerment is integrated in the new context of social media, enhancing the importance for organisations to restructuring existing crisis communication strategies and adapting to the online social world.
The anything-goes nature of the web means that even the most honest and reputable of companies and individuals can have their online image sullied at any moment. Online attacks can come from consumers, from rival companies or from disgruntled employees; they need not be based in fact, and the consequences can prove dreadful. In fact, given how many consumers use the internet to base their purchasing decisions, the consequences of a bad online reputation can all but sink a small business!
Managing online reputation in now but mandatory for all types of businesses, large or small, and requires perfect strategies and techniques, which combine monitoring and responding appropriately to make sure your reputation that can be easily affected by negative comments by online users.
Customers are sharing their experiences online and you cannot ignore the chatter going on related to you or your brand. It’s critical to take consistent, proactive steps to mitigate future negativity before it starts, no matter how good your reputation is right now. It could change in an instant if you’re not on top of it.
iEntrepreneur can help you manage your online reputation by:
- Improving reviews so inevitable negative ratings are less impactful to your business
- Repositioning positive online content in search
- Identifying online content threats and mitigating them before they become problems
- Creating an environment for positive brand messages to be published and promoted online