Content Marketing Strategy Blueprint
Content is the sum total of your website. From design to text to images, all of these elements work together to represent your brand and the message that you want to convey to your audience. Site visitors will form an opinion about not just your site, but your company as a whole based on how you tell your brand story.
A content marketing strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing helps to improve conversions by allowing you to connect with and educate your leads and customers. By giving consumers the information they need to make an educated purchasing decision you not only encourage conversions but also build trust and relationships.
A content marketing strategy from iEntrepreneur will give you a blueprint to create content that leaves a positive impression, in turn building a loyal audience and increasing sales. Based on your industry, we’ll provide you with a thorough review of your site’s key content (written, audio, video), benchmarking it against best practices in the industry and providing recommendations for the following areas:
- Educational value/usefulness to target audience
- Organization and visual appeal
- Level of professionalism
- Demonstration of thought leadership
- Social sharing