A Firm Foundation For Your Digital Marketing Efforts
Content marketing works best when it is used to fuel and complement your other marketing efforts in alignment with your overarching business goals. Content marketing is the foundation to attracting and retaining a clearly defined audience — and to drive profitable customer action.
Relevant, well-crafted content is a foundation to effective marketing for the web. You build SEO, links, a social media presence — and even your brand — on good content. At iEntrepreneur, we believe the best online content marketing strategies are based on your business goals, the makeup of your target audiences and the shape of your buying process. A one-size-fits-all approach isn’t successful. That’s why our
content strategist will work with you to:
- Determine what you want your content to accomplish
- Identify the buyer personas you’re trying to reach
- Ensure your messaging will resonate with your target audiences
- Manage content development
Experience with Diverse Content Marketing Options
Depending on your business, your goals and your audience, there are a broad range of content options, each with their own unique strengths. Our content strategist — with more than a decades of experience in crafting digital and print content — can offer insights on blogs, guest posts, website copywriting, article directories, e-books, white papers, case studies, email campaigns, news releases, magazines, and more.
Learn more about our content marketing services:
Content Strategy – We can put together a full content marketing strategy that will outline which content marketing options to employ and how.
Copywriting – We write compelling new copy or rework existing copy to ensure that it supports your ultimate goal of more conversions on your site.
Blog Writing – Don’t have time or desire to consistently write blog posts? We can do it for you!
Website Messaging – Everything on your website should revolve around your message. We make sure every page has the right mix of content to support your online marketing goals.
How We Use Content Marketing
See how we’re using content strategies on behalf of Pole Position Marketing! You’ll find a few of our web marketing gems at:
- The Small Business Daily, established in 2010
- Digital Marketing Learning Library
- Live training events