Improve Your Site’s Conversions, Grow Your Business
Conversions are the lifeblood of any digital marketing campaign. Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as signing up for newsletter, downloading an ebook, filling out a form, making a phone call, a social media share or buying your product.
A website should be a conversion engine and a money making asset for your business. Your website’s goal should be to bring in the desired number of visitors to your website and to convert them into paying customers.
Good Design and Effective Copy Come Together to Create a Website That Converts.
Website owners all to often make the mistake of designing their sites in a way THEY think will serve their customers the best, and then leaving it that way. The problem? Just because the site owner understands what they mean, where everything is, and what they want people to do; doesn’t mean the visitors do.
A much better approach would be to let your visitors design your site for you by performing conversion testing. Conversion testing allows you to meet the needs of your customers better by listening to what they have to say through their actions; allowing you to make decisions based on real data, not uninformed opinions.
Not testing your website is like saying you don’t want improved performance and increased ROI. Your actions are saying that you are totally and completely satisfied with the amount of profit you make and aren’t interested in making any more.
At iEntrepreneur, we have extensive knowledge and experience in usability practices to allow us to set up, run and analyze tests that lead to improving the performance of your website resulting in long-term business growth.