Digital Marketing Is A Numbers Game
Numbers are important to grow your website because they help determine market interest, market segmentation, target market, market trends and determine visitor’s interests, preferences and behavior.
Any organization with an online presence needs to have a strong analytics strategy focused on putting those numbers into action. Properly applied analytics can show you whether or not you’re hitting your objectives and help you develop your web strategy for the future. Analytics helps you take productive decisions that increase website traffic and grow your profit.
We want your business to grow as a result of our efforts. We want to make sure everything we (and you) are doing is working toward that goal. That is where analytics, conversion optimization and usability come in. With these services, we can ensure that your digital marketing campaign is giving you the highest return on your marketing investment.
Google Analytics Setup — Setting up Google Analytics is quite simple, but getting the true value out of analytics takes more effort and know-how. We’ll make sure your analytics account is set up to provide you with the actionable insights you need by setting up goals, creating custom reports and more.
Data Interpretation and Reports – Having data is one thing. Organizing, processing, interpreting, and presenting data to make it meaningful and actionable is quite another.
Google Analytics is a great tool, but determining the meaning of each of its metrics can be confusing. We will provide you with monthly reports that interpret data from analytics and frame it in a way that will help you make informed business decisions based on your goals.
Conversion Testing – It is important to actively test everything, from the latest iteration of your landing pages to the effectiveness of the subject line in your email marketing campaign. The best digital marketing practices and your gut feeling won’t tell you how well your site is performing. The only way to truly tell how well your website meets the needs of users is to conduct user testing. We can set up, run and analyze these tests so you can build the most usable and high-converting website possible.
A/B Split Testing – Another way to assess the user experience of your website is to test web pages and their elements against each other. Using our extensive experience, we will perform worthwhile experiments that, over time, will transform your website into THE internet destination for the products and services you offer.