As an integrated digital marketing agency, iEntrepreneur offers a full range of services across all areas of digital marketing including analytics, conversion, usability, brand management, content marketing, blog promotion, display, paid search, social media marketing, online reputation management, web design and development.
We use a performance planning framework based on SoCo4LoMo which stands for Social Content, Community, Commerce, Conversions, Local and Mobile to optimize spend between channels.
An integrated Digital marketing strategy is composed of several critical components. Successful execution of a strategy demands that each component be used. The following pieces put together make up the puzzle that is integrated digital marketing:
Analytics, Conversion and Usability
Our aim is to grow your business through our efforts. We make sure everything we are doing is working towards that goal. That is exactly where analytics, conversion optimization, and usability come in. These services ensure that our digital marketing campaign made for your business is giving you the highest return on your marketing investment.
Modern branding management involves building an identity for your product, getting it on the minds of consumers and then protecting that identity, especially online. That means helping more people get to know your product in the first place, finding out what they think of it and then responding smartly to the opinions they voice. Our team of experts at iEntrepreneur can coach you through all that, making sure that your company’s good name is intact through all the ups and downs of doing business.
Social media allows a great opportunity for building relationships and communicating directly with customers. To facilitate these relationships, the role of community manager is becoming increasingly important for all types of businesses.
Leverage our deep understanding of the web and strong marketing expertise, get actionable insights from iEntrepreneur’s Marketing’s team of digital marketing experts in the form of consultations and audits to take your web presence to the next level.
Content marketing works best when it is used to fuel and complement your other marketing efforts in alignment with your overarching business goals. Content marketing is the foundation to attracting and retaining a clearly defined audience—and to drive profitable customer action.
Like traditional direct mail advertising, email marketing allows you to reach an audience of any size while providing measurable results on the effectiveness of the campaign. Email marketing is perfect for promotions, launching a new product or simply staying in contact with your customers.
Mobile Marketing is the latest technology that helps you attract more new customers—customers that spend more money, more frequently!!! We can help you launch a successful mobile marketing campaign to connect, communicate and keep your customers coming through the door again and again. Online marketing is considered to be one of the most popular methods of marketing. But the sheer number of mobile users dwarfs the potential of an online marketing campaign. As mobile phone users are more in number, the effectiveness and the eventual success of a mobile marketing campaign would be far stronger than what you could expect from an online marketing campaign, which still is a very popular method of marketing today.
Online Reputation Management
Reputation Management is everything to a company. A good reputation can take years to build. Unfortunately, it can easily be destroyed in a matter of moments. With the long reach and instant communication that the Internet grants, a good reputation can be destroyed before the victim even realizes that there is a threat. Good reputations can be wrecked by unintentional missteps, disgruntled former employees, and vengeful business competitors. Online reputation management helps to defend against these occurrences.
A negative online presence can damage business associations, resulting in countless lost revenue for a company. Through iEntrepreneur’s online reputation management services, our clients can be assured that their hard-earned reputations are protected.
Search Engine Marketing is an umbrella term that covers anything that a business owner can do to improve their website’s ranking on search engines, with the goal of getting onto the first page at as low a cost as possible.
Search engine marketing is one of the fastest growing forms of marketing, with CEOs reporting a rapid increase for a year to year investment through the proper implementation of web marketing programs. Clearly, any company who is looking to drive sales and increase their brand awareness should consider engaging in a varied and aggressive search engine marketing campaign.
Social Media Marketing
As a business, you know that word-of-mouth advertising is the best kind of advertising you can get. Well, social media is the fastest way word-of-mouth opinions spread about your company—both good opinions and bad opinions. Social media marketing is becoming an imperative for any business that wants to not only connect more personally with consumers, but maintain control over their online image. At iEntrepreneur, we help you decide which social media platforms like Facebook, Pinterest, Twitter, LinkedIn and Blogging your business should use and which you should ignore. we help you to map out a plan to navigate the treacherous social media waters.
Design, structure and content are the most important elements of website design. Your business needs a website that will effectively communicate your brand story through design and copy, contribute towards the sales process and has streamlined navigation menus. Your website must provide a great first impression about what you do. We build beautiful, attention-grabbing websites that are user-friendly and keyword optimized for search engine effectiveness.