Transform Your Online Presence Into A Conversion Machine
Although a significant part of your marketing efforts is focused on increasing traffic, the end goal is to actually convert this traffic into sales.
Converting website visitors into customers is the process of nurturing visitors into leads and leads into customers. While sales will always be the big kahuna, website conversion also occur when a visitor completes a desired action, such as signing up for newsletter, downloading an ebook, filling out a form, making a phone call or social media share.
Conversion requires not only strategy, but extensive testing. We have a number of services that can help increase the conversions that meet your business goals.
Services That Increase Conversions
Web Design & Development
The way your site looks tells users whether they want to interact or do business with you in just a fraction of a second. One glance can force someone to click away, or turn that person into a customer.
Usability is a key design factor influencing conversion. Having an up-to-date, user-friendly and mobile responsive website with a design that serves your company’s goals and message is imperative.
We can provide a website that does all of this and becomes a strong foundation for your entire digital marketing campaign.
Conversion & Landing Page Optimization
Investing all the time and money you want into driving more traffic to your site won’t do you any good if visitors don’t take any action.
A landing page is a specially designed page whose main goal is to capture leads or generate sales. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Improving the performance of landing pages can lead to significant improvements in business results.
We examine your sales funnel to eliminate any roadblocks to conversion. We can also evaluate your landing pages, looking for benefit-focused content, strong calls-to-action, and an overall structure that moves visitors toward conversion.
Without keeping track of your site’s performance, you will fail to engage your visitors and lose out on sales as a result. Analytics not only tells you what problems you have on your website; it also tells you what changes you need to make to fix these problems.
We can make sure your site is set up to collect the pertinent information and help you interpret the conversion data so that you can make the appropriate adjustments to your digital marketing campaign.
Social Media Marketing
While the main goal of social media is to raise brand awareness and increase engagement, it can also be an extremely powerful tool for lead generation and sales.
We’ll apply proven social media techniques and creative strategies to convert your visitors into leads or paying customers.
Paid Search (PPC)
You might believe that it’s easy to do PPC on your own and get a campaign going. But to manage it in a way that ensures you get the lowest cost per click and the greatest return on investment takes time and experience. We have it, so you don’t have to take the time to become a PPC expert.
Visitors will be more likely to convert if they are comfortable with your company and trust you. Part of that trust-building process is repeated exposure to your brand. We can help you target past visitors so they will come back and become a future customer.