Chasing Business Growth, Not Vanity Metrics

The beauty of digital marketing is that its measurable. The scary part? You’re held accountable for showing the value of your digital marketing efforts – the pressure is on to show how your role contributes, matters and drives your company forward.  But there’s no need to panic…

Every business is different – each with its own goals and objectives. For example, B2B businesses may focus on lead generation, while eCommerce stores will focus on transactions. For this reason they will have to define their own digital marketing metrics. Unfortunately, there is no one-fits-all template.

Businesses all too often declare their digital marketing a failure because they are not seeing vanity metrics, such as keyword rankings, page views, impressions, social media followers, etc., increase. The problem is, those metrics can be deceiving and are not tied to your true business goals.

We’re here to help ensure that your digital marketing is based on strong statistical evidence and cold, hard value. We track the metrics that indicate business growth. By measuring the right things from the get-go, you’ll be able to determine the true value of your digital marketing efforts and make the adjustments that will reap the growth you seek. You see, It’s about providing more fact and less fluff. 

So, which metrics will help you achieve your business goals?

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