local search

What Is Local Search?

If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills used to increase its visibility on the Internet is referred to as “local search,” or local search engine marketing.

Location Based Marketing

Location Based Marketing Indian SMEs

Many Businesses are still location based and are serving people from their area only. If you fall into that category, it’s important for you that your clients would be able to find you, but don’t waste time and money to try and rank high on the internet on the national or international level.

With the advent of mobile devices and other location based services, directing consumers to nearby physical locations is becoming more and more sophisticated.