Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as “trending”, “buzzworthy” or simply “popular”. Building brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.
Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Brand awareness refers to people’s ability to recall and recognize your business.