Google CTR: Featured Snippets

How to Optimize Your Content to Show Featured Snippets

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index. Common types of Featured Snippets include definitions, tables, steps and lists.

Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results.

Brand Experience

How To Create a Memorable Brand Experience

The best way to understand brand experience is to break it down: “brand” is the company, as perceived by the world. Your brand defines why you are in existence, your raison d’être. “Experience” on the other hand describes how you live and grow.

Therefore, brand experience quite literally describes how the brand is experienced by potential and existing customers before, during and after any and all interactions, throughout its existence.

Google AI NLP BERT

How BERT Changes SEO

BERT noticeably improves Google’s ability to understand natural language, but they’re still far from perfect. If you feel your job as an SEO is to ignore search engine capabilities and “just write for humans”, this won’t change what you do. But you will probably be outranked by SEOs who are able to write for humans while also keeping in mind the limitations and capabilities of search engines.

We optimize to help make search engines’ job easier, and should bear in mind the current imperfect reality of relevancy algorithms.

Keyword Research

How To Master Keyword Research in 2020

The above process takes our keyword research and then applies the usual on-page concepts (such as optimizing meta titles, URLs, descriptions, headings, etc) to existing pages. We’re also ensuring that we’re mapping our user intent and type of page (pillar, cluster, or target), which helps us decide what sort of content the piece should be (such as a blog post, webinar, e-book, etc). This process helps us understand what keywords and phrases the site is not already being found for, or is not targeted to.

Marketing in the Times of Coronavirus: What Businesses Should do.

As the coronavirus continues to spread and impact world events, your marketing strategy should continue to push forward. Check out what marketers and communications teams should consider doing to support their organizations during the coronavirus crisis.

To build a long lasting connect with prospects, customers and investors during and the post-pandemic world, marketers and communicators are required to reimagine their marketing and communication strategies.

Why You Need to Build an Email List – And How to Get Started

Building your email list should be a top priority if your goal is to communicate regularly with your customers.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.
Here are some strong reasons why building an email list is so important and a step by step guide to get you started.