SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.
A strategy refers to the larger plan you have mapped out for your business. A good strategic plan is derived from the larger goals you have for your company. In other words, it’s the overall plan you devise to bring the big goals you have for your business into being.