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Local SEO helps small and multi-location businesses get the most out of search marketing by connecting them with the people who matter most – local customers and shoppers who are looking for nearby businesses.
Perform a local SEO audit on your site and follow the local SEO tips in this post to launch a local search marketing strategy that helps your brick-and-mortar business rank in your area.
If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills used to increase its visibility on the Internet is referred to as “local search,” or local search engine marketing.
Many Businesses are still location based and are serving people from their area only. If you fall into that category, it’s important for you that your clients would be able to find you, but don’t waste time and money to try and rank high on the internet on the national or international level.
With the advent of mobile devices and other location based services, directing consumers to nearby physical locations is becoming more and more sophisticated.
Location based marketing is the integration of people, places, and media, and it’s more than check-ins, the latest deals, and Foursquare.
Location based marketing brings along a number of advantages for marketers that they need to be aware of.
