As the entire world is scrambling to come back to normalcy under the COVID-19 pandemi ...
Common eCommerce Mistakes to Avoid
From choosing the wrong platform to not considering user experience, in this post, you’ll learn about the common eCommerce mistakes to avoid — and how to set yourself up for eCommerce success.
How To Optimize Your Website For Local Search
Local SEO helps small and multi-location businesses get the most out of search marketing by connecting them with the people who matter most – local customers and shoppers who are looking for nearby businesses.
Perform a local SEO audit on your site and follow the local SEO tips in this post to launch a local search marketing strategy that helps your brick-and-mortar business rank in your area.
What Is Local Search?
If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills used to increase its visibility on the Internet is referred to as “local search,” or local search engine marketing.
Mobile Marketing Strategy for Startups and Small Business
Every startup and small business needs to have an efficient mobile marketing strategy as part of it’s overall marketing plan to stay competitive and grow.
Here are seven key tactics startups and small businesses can use to succeed in a mobile-first market:
Micro Moment Marketing
The mobile explosion has significantly changed the way online marketers look at the customer journey. Using the micro moments framework is an excellent way to understand the online customer journey from search discovery intent through to purchase intent.
Mobile Marketing For Small Businesses
Even though India is today the second largest market for smartphones in the world, only a quarter or so of the population has access to smart devices. Add that to other factors such as the lack of internet infrastructure, and mobile connectivity issues. People think mobile marketing is not a major marketing medium to consider. If you agree to this line of thought, you’re wrong. Here’s why:
Pain Points of Indian eCommerce
India is on the verge of an Internet boom and is projected to have between 330 million to 370 milli ...
Integrating Content, Commerce and Advertising
The social networks represents 17.4% of social media revenue for eCommerce sites, a figure expected to grow to 40% (according to Converto). Multiplatform optimization will play an increasingly important role for the ongoing integration of content and eCommerce as brands continue to build meaningful connections with customers across all platforms.
Readers are now more sophisticated, compiling personal newsfeeds and relying on Facebook and Twitter friends to serve as their editors. E-commerce sites like Groupon are hiring writers, publishing editorial content and are becoming more like magazines. Rather than relying on someone else’s content, they are now investing in their own, wrapping it around the products in an editorial style.
We are rapidly entering a world which is no longer confined to specific sites or apps, is spread across a decentralized universe of endless blogs and social platforms. Brands must navigate this mix of inspiration and transactional content to deliver a new retail experience and consider their role as editors and curators carefully.
India’s eCommerce market
Off late there has been some interesting activity in India’s eCommerce market: Flipkart and Myntra merged in a 2,000 crore deal, FICCI tied up with eBay and Amazon brought in the marketplace model. The government is likely to announce its FDI policy in eCommerce along with the budget next month. I’m writing this post to educate my readers […]