Google CTR: Featured Snippets

How to Optimize Your Content to Show Featured Snippets

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index. Common types of Featured Snippets include definitions, tables, steps and lists.

Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results.

Google AI NLP BERT

How BERT Changes SEO

BERT noticeably improves Google’s ability to understand natural language, but they’re still far from perfect. If you feel your job as an SEO is to ignore search engine capabilities and “just write for humans”, this won’t change what you do. But you will probably be outranked by SEOs who are able to write for humans while also keeping in mind the limitations and capabilities of search engines.

We optimize to help make search engines’ job easier, and should bear in mind the current imperfect reality of relevancy algorithms.

Keyword Research

How To Master Keyword Research in 2020

The above process takes our keyword research and then applies the usual on-page concepts (such as optimizing meta titles, URLs, descriptions, headings, etc) to existing pages. We’re also ensuring that we’re mapping our user intent and type of page (pillar, cluster, or target), which helps us decide what sort of content the piece should be (such as a blog post, webinar, e-book, etc). This process helps us understand what keywords and phrases the site is not already being found for, or is not targeted to.

sources of website traffic

How to Drive High Quality Traffic to Your Website

Getting traffic is not the end goal – driving action is. But getting more people to your website can be hugely valuable in driving action especially if you have goals/tracking set up and a good user experience for people taking those actions. You can then see which traffic sources and strategies are most valuable to you and your cause helping you invest your time, money, and energy accordingly.

Search Experience Optimization

Search Experience Optimization

Basically, what dozens of SEO industry experts, have been writing about for years has now come to fruition. We’ve exited the era of search engine optimization (SEO), and have now entered the new age of search experience optimization (also SEO). This is great news for anyone that performs digital marketing correctly. It means that “gaming” the system has become less and less viable, and that groups who rely on black hat techniques are seeing their efforts become less effective.