To start defining, developing, or building your personal brand, first decide what you want to accomplish with your branding strategy. For example, is your intention simply to present yourself better or more clearly in the world? Or do you have a specific business strategy in mind for building your personal brand?
When working with my own coaching and consulting clients, I have developed a simple strategy that I call “The 3 Core Questions” to consider before you take any step that involves connecting with your audience.
That means that before you create a video, before you write a blog article, before you write an email, before you put out any message in any format or platform, answer “The 3 Core Questions” as clearly and in as much detail as you can. Adding this single strategy to your messaging will push more power into your personal brand.