brand awareness guide

The Ultimate Brand Awareness Guide

Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as “trending”, “buzzworthy” or simply “popular”. Building brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.

Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Brand awareness refers to people’s ability to recall and recognize your business.

Brand Experience

How To Create a Memorable Brand Experience

The best way to understand brand experience is to break it down: “brand” is the company, as perceived by the world. Your brand defines why you are in existence, your raison d’être. “Experience” on the other hand describes how you live and grow.

Therefore, brand experience quite literally describes how the brand is experienced by potential and existing customers before, during and after any and all interactions, throughout its existence.

Personal Brand

How To Build Your Personal Brand

To start defining, developing, or building your personal brand, first decide what you want to accomplish with your branding strategy. For example, is your intention simply to present yourself better or more clearly in the world? Or do you have a specific business strategy in mind for building your personal brand?

When working with my own coaching and consulting clients, I have developed a simple strategy that I call “The 3 Core Questions” to consider before you take any step that involves connecting with your audience.

That means that before you create a video, before you write a blog article, before you write an email, before you put out any message in any format or platform, answer “The 3 Core Questions” as clearly and in as much detail as you can. Adding this single strategy to your messaging will push more power into your personal brand.

startup branding

How to Brand Your Startup

For startup CEOs, brand building needs to be as important to early success as product development and raising money. Developing a strong brand is critical to the early success of startups.

You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far.

Build Your Brand With social Media

Build Your Brand With Social Media

Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online.

The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying.