brand awareness guide

The Ultimate Brand Awareness Guide

Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as “trending”, “buzzworthy” or simply “popular”. Building brand awareness is valuable when marketing and promoting your company and products, especially in the early stages of a business.

Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Brand awareness refers to people’s ability to recall and recognize your business.

Improve Customer Experience

Strategies To Improve Your Customer Experience

Businesses are increasingly recognizing the power of customer experience when it comes to growing loyalty, lowering operational costs and securing long-term growth. But how exactly do you make your CX better?

Improving your customer experience (CX) could have a major impact on your bottom line.

An investment in CX can also reduce operational costs such as the cost to serve.

Check out the 10 tips below on how to improve the customer experience:

Conversational Marketing and The Rise of Chatbots

Conversational Marketing and The Rise of Chatbots

Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand.

Conversational Marketing aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible.

Google CTR: Featured Snippets

How to Optimize Your Content to Show Featured Snippets

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index. Common types of Featured Snippets include definitions, tables, steps and lists.

Featured snippets aim at answering the user’s question right away (hence their other well-known name, “answer boxes”). Being featured means getting additional brand exposure in search results.

Brand Experience

How To Create a Memorable Brand Experience

The best way to understand brand experience is to break it down: “brand” is the company, as perceived by the world. Your brand defines why you are in existence, your raison d’être. “Experience” on the other hand describes how you live and grow.

Therefore, brand experience quite literally describes how the brand is experienced by potential and existing customers before, during and after any and all interactions, throughout its existence.

Personal Brand

How To Build Your Personal Brand

To start defining, developing, or building your personal brand, first decide what you want to accomplish with your branding strategy. For example, is your intention simply to present yourself better or more clearly in the world? Or do you have a specific business strategy in mind for building your personal brand?

When working with my own coaching and consulting clients, I have developed a simple strategy that I call “The 3 Core Questions” to consider before you take any step that involves connecting with your audience.

That means that before you create a video, before you write a blog article, before you write an email, before you put out any message in any format or platform, answer “The 3 Core Questions” as clearly and in as much detail as you can. Adding this single strategy to your messaging will push more power into your personal brand.

Google AI NLP BERT

How BERT Changes SEO

BERT noticeably improves Google’s ability to understand natural language, but they’re still far from perfect. If you feel your job as an SEO is to ignore search engine capabilities and “just write for humans”, this won’t change what you do. But you will probably be outranked by SEOs who are able to write for humans while also keeping in mind the limitations and capabilities of search engines.

We optimize to help make search engines’ job easier, and should bear in mind the current imperfect reality of relevancy algorithms.

Keyword Research

How To Master Keyword Research in 2020

The above process takes our keyword research and then applies the usual on-page concepts (such as optimizing meta titles, URLs, descriptions, headings, etc) to existing pages. We’re also ensuring that we’re mapping our user intent and type of page (pillar, cluster, or target), which helps us decide what sort of content the piece should be (such as a blog post, webinar, e-book, etc). This process helps us understand what keywords and phrases the site is not already being found for, or is not targeted to.