Every startup and small business needs to have an efficient mobile marketing strategy as part of it’s overall marketing plan to stay competitive and grow.
The growing number of smartphone users around the world are driving mobile marketing. This in turn has increased mobile online traffic to 57 percent compared to 43 percent for desktops. Four out of 10 online transactions are now made from mobile devices. 51 percent of consumes prefer to use smartphones for the entire shopping process.
Here are seven key tactics startups and small businesses can use to succeed in a mobile-first market: