customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

startup branding

How to Brand Your Startup

For startup CEOs, brand building needs to be as important to early success as product development and raising money. Developing a strong brand is critical to the early success of startups.

You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far.