customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

Keyword Research for SEO

How To Do Proper Keyword Research for SEO

Keyword research, one of the highest return SEO activities essential for your marketing success is an increasingly important skill for digital marketers. This skill provides insights into the searcher’s mind by providing context and themes to the searches. Shrewd Keyword research enables efficient online and offline marketing, content development, product development, and better response to market trends.

self-investment-best-investment

Top 10 Ways For Entrepreneurs To Invest in Themselves

The challenge as an entrepreneur is to continually work to improve yourself while successfully handling all that is required for your business to operate successfully. At times that may feel like attempting to change a flat tire on a car that is traveling 80 kilometers per hour. It is well documented that the best entrepreneurs are always focused on improving themselves in all areas of their lives.

These are the ten things that you should invest in that will increase your success rate as an entrepreneur — best part is they don’t all require money.

machine_learning-human-robot-dilbert

6 Ways Retailers Use Machine Learning

Those who want to survive in this brave new world of retail need to embrace AI and ML technologies, NOW. Retailers have struggled to get comfortable with Artificial Intelligence and Machine Learning technologies which take time to learn and tune. We’re entering an era of machines that think for themselves and learn over time. The key to success lies in understanding that it’s a long play, not a quick win.

Integrated Marketing Campaign

How To Create An Integrated Marketing Campaign

As communications and marketing channels continue to converge, agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital opportunities like social media, mobile, and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated marketing communications plan. Here’s how to build and execute a comprehensive, integrated strategy that will keep your efforts on track and drive results.