Keywordless SEO

The Future of SEO is Keywordless

The field of search engine optimization is already moving away from building indexable websites.

Today’s websites needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.

link building for seo

Why Link Building Is Still Important For SEO

Link building has always been an important part of search engine algorithms, its importance has risen and declined over the years as different versions of Google’s algorithm were enforced. A simple truth still remains—link building plays an integral part in ranking, and prominent link placement can help your site rise in the SERPS.

Back links, content, and RankBrain are Google’s top three confirmed ranking signals. Back links remain absolutely essential despite industry buzz suggesting they are loosing their SEO value.

In January 2017, Marcela De Vivo wrote in Search Engine Watch, “If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well.”

As part of the original ranking algorithm, back links have always been an important ranking signal for Google. Using links to determine trust and authority was one of their biggest assets that allowed them to overtake competing search engines.

Google uses around 200 ranking factors to rank websites. out of those 200 ranking factors in Google’s ranking algorithm, three of the most essential encompass links.

  1. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power.
  2. The anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page.
  3. The links need to be of good authority. Your links need to be from a reputable source such as market leading sites, sites representing established government, educational institutions or large corporations.

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Here are some of the factors that will have a strong influence on link building in 2017 and beyond:

Content

content link building

Most link building and SEO guides focus on creating high-quality content, and with good reason: it’s far easier to build links to top-quality content because that’s what gets shared. People are in search of quality material to link to so that they have something of value to offer their site visitors.

Creating high-quality articles and blog posts that offer true value on the topic will get you noticed. The content on your site needs to be of the highest quality in order to get picked up by search engines and ranked high. If you start getting organic back links from another site, it’s a proof of the genuine value of your content.

Creating good content is necessary to building links, but it isn’t enough. A content strategy is much more than just content creation. It’s a strategy — a comprehensive approach to marketing that encompasses the creation, publication and distribution of content. It’s the way you create content and use it to attract readers, engage influencers and earn back links.

Link building requires strategic, manual promotion to the right audience. And since links are still an integral part of Google’s ranking algorithm, failure to build relevant links will limit your SEO and therefore your reach.

Link Worthy Web Assets

linkable assets

You can’t build good, relevant links to your website unless you have at least one link worthy asset — a piece of content on your site that’s worth linking to

Basically, a link worthy asset is any part of a website or organisation that its target audience will genuinely perceive as worth citing/referencing to. It could be people, content, events or anything that can be really interesting to a specifically targeted market.

There are numerous types of content (blog posts, articles, white papers, eBooks, listicles, videos, photographs, case studies and more) that serve different purposes (awareness, education, conversion and so on). The first step to creating link worthy content is to understand why people link on the web. Then, when you’re planning your next piece of content, ask yourself the question, “Why would anyone link to this content?”

People typically link to content because they find the content useful, relatable, entertaining, unique, insightful or valuable. People will also link to content that is authoritative and covers a specific topic in depth when they are referencing said topic.

Promoting content for links isn’t rocket science; it’s good planning. If you’re strategic before content creation, you don’t have to be creative with outreach. There are a number of ways to build link-worthiness into content planning:

  • original research/data;
  • expert opinions/quotes;
  • collaboration; and
  • unique imagery/video.

Building link worthiness into content planning — before creating content — will make promotion simple and straightforward.

The most successful sites on the internet didn’t produce “great, unique content”, write guest posts and ask influencers for links. Instead, they built link worthy assets that were so useful, so engaging, so entertaining, that not even the press could avoid talking about them. And with the help of some carefully crafted promotion, they have come to dominate the web.

Skyscraper Building

skyscraper building

The Skyscraper Technique, coined by Brian Dean, is a modern content-driven technique for link building. It’s about finding popular content, creating even better copy, and therefore, getting back links both naturally and after reaching out to the right people.

That’s exactly how skyscrapers become popular — you take the highest existing building, add a few more floors and voila — everybody’s talking and writing about you.

There are three reasons why this technique works so well. The first reason is the fact that there is already a proven demand for the given content on the market. Once you figure out why the content worked so well, you can improve on it and gain more success.

The second reason is that there is already a prime audience for the subject. If you create something better than the original, you have the chance to further entice the existing audience.

The third reason is that the existing content has already been well indexed on Google and has a high ranking. By creating better content, you can top the old one, outrank it and gain more traffic, especially with the quality back links you can get by reaching out.

You won’t need to hire a huge team of engineers and builders to create your Skyscraper post. Just grab a cup of coffee and get started!

Link Reclamation

Link reclamation is the process of of finding a website that fits your niche that has one or more broken links, contacting the site’s webmaster in order to point out the links that aren’t working, and then asking them to link to your website in return.

It is essential that the content of the suggested replacement link is as close as possible to the original missing content. Finding a broken link and suggesting to replace it with your sales page is not the way to go.

If you do your job properly, this technique is a good solution for you to get quick links. It will bring you results much faster than, for example, a website owner trying out and reviewing your product. Essentially, you are helping the website owner out before they help you out.

Linking to sites relevant to your niche and getting back links from them in return is essential in creating the best response from search engines like Google, Bing, Yahoo and Ask.

Back links from reliable sites in your niche show that your content is trustworthy and relevant on the given topic and in the eyes of Google, trust is an extremely strong factor.

If you gain enough back links from seemingly less powerful, but more related sites in your niche, Google will start considering you as an authority on the subject. Of course, avoid at all cost any kind of spammy links.

Guest Posting

Guest blogging is the process of approaching other websites to see if they will publish a piece of content that you write on their blog. It is one of the most useful tactics you can use to generate back links and get traffic from websites that support content syndication.

Finding the right blogs to write for is a minor part of the equation, something more important however is the content you write for those blogs. You should only guest post for blogs related to your niche.

Remember that all links are not created equal. A single back link from a very big blog in your niche can have a significant impact on your rankings, while the same link from 3 smaller blogs might not have the same impact. You should only guest post for blogs related to your niche.

In my own experience I’ve noticed writing on blogs unrelated to mine and on content that’s a departure from my niche has little to no impact on the results I receive. If you plan to guest post for blogs unrelated to your niche you should look for a good way to tie your content to your niche.

If your website is about Digital Marketing, writing a guest post for a blog that talks about fashion may not bring about the desired results. However, you’ll easily increase your chances of getting more results by writing a blog post around the lines of “Top 10 Creative Fashion Marketing ideas and Strategies” or “5 Upcoming Trends for the Digital Fashion Industry”.

If you take a look at those two titles you will notice they both have a tie to what your website is all about and are at the same time useful for the audience you’re writing for.

The more robust and sophisticated your guest post is, the more chances it has on be shared on Facebook, Twitter, Google+ and other networks – and the more it’s shared the bigger the impact it will have on your links.

Guest posting is like a double-edged sword. If you use guest blogging for link building without caring about the quality of your guest posts, you could be unintentionally hurting themselves in the long run. Don’t use guest posting solely in order to build links, as search engines has gotten very, very good at finding and devaluing links built in this way.

Influencer Outreach

Influencer Outreach

Influencer Marketing is a practice that focuses on marketing products, services or content directly to an audience of key individuals within a specific industry, instead of the target market as a whole. Using link building to associate your site with key industry influencers is a strategic approach to put your brand in a better position in the marketplace.

Influencers are the people in your online space who have a massive market reach, who also serve content to your potential customers. They could be industry experts, educators, thought-leaders and/or even your indirect competitors who are well-connected and have impact in your industry’s online community.

Researching a website’s community and the conversations happening around existing content is important as social signals and sharing can greatly influence the visibility and reach of a post. Finding link partners with an established, active community should be a top consideration when prospecting and qualifying websites for guest post and link building opportunities.

Every outreach email needs to be specifically tailored to the prospect. Prospects will be much more receptive to your message if they see you understand their website’s purpose and audience. Clearly explaining why linking to your website or allowing you to contribute content will provide value to their visitors should be the main focus of your message. In a few sentences, tell the prospect why you’re a good fit and make your case as to why a relationship will be mutually beneficial.

For guest post opportunities, try including a few links to other articles you’ve written for the same or similar audience. For link requests, try sharing a few related websites that are already linking back to the pages you’re suggesting. Add credibility to your message by making yourself available to answer questions by including a phone number and links to your personal social profiles.

Conclusion

Building links is important and will remain so for the foreseeable future. Even though Google may try to discourage link building, when built correctly, inbound links are a safe and effective strategy for improving your search presence. Create links that are trusted, diverse, and relevant.

Links are not dead because they help search engines provide better results. Click To Tweet

Links are necessary, and when you build them correctly, you will help improve the visibility of your website.

Rechristening SEO

Rechristening SEO

SEO has always been about providing an amazing user experience. While black hat marketers were busy trying to create and structure content for the sole purpose of snagging search traffic – with little or no regard to user experience – ethical marketers have always worked hard to provide stellar content that also ranked well.

Search Engine Optimization (SEO) is a term that fails to describe (or give credit to) the full range of disciplines involved in creating and executing a contemporary natural search strategy, such as content planning, social media, PR and analytical skills. Nor does it communicate the benefits, over and above search engine rankings, that these disciplines deliver.

Keyword research for SEO should always have the end goal in mind. Whether the finish line for your SEO-based content strategy is increased sales, more qualified leads, brand awareness, etc., the home stretch is developing the absolute best content in your industry.

Decoded and categorized keywords will inform specific content recommendations that will add value (and be an evergreen resource) for your buyers.

It’s time for an updated strategy that goes beyond “doing keyword research.”

It’s time to re brand and rechristen SEO as Search Experience Optimization.

Marketing Funnel

The Future of Search: Keyword research is dead

Ensuring your success on search engines is identifying the right search terms for your SEO efforts. Else the rest of your SEO efforts are doomed to fail. Focusing on right keywords is the glue that holds the entire SEO process together.

Creating content without thought to search engine optimization (SEO) and keywords runs the risk of short-changing your SEO strategy; and the company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more.

Keyword research, then, is about getting the right visitors to your site; this enables prediction of market shifts and conditions and services for potential customers. The usefulness of this intelligence can’t be overstated. The right understanding yields success in the marketing channel and a high ROI for low financial investment.

Semantic search is rapidly evolving and marketers should understand the new rules that govern how people are finding content online.

What is Semantic Search?

Semantics also called “conversational search”, are about meaning and context that provides a way for users to find what they’re looking for.  On September 26, 2013, Google at its 15th anniversary event announced it had a new algorithm “Hummingbird”, impacting more than 90 percent of searches worldwide. Google’s Amit Singhal said it was perhaps the largest change to the algorithm from way back in 2001.

For example, instead of using “Imperial Tower” and “height” to find the height of the tallest twin tower residential complex in Mumbai, India, “How tall is the Imperial Tower” is more effective. Google with a component “Knowledge Graph”, brings up the actual answer:  “400 meters” accompanied by an image.

Imperial Tower Mumbai

Imperial Tower Mumbai

Other examples of semantic search now include:

  • Bing’s Snapshot, which functions similarly to Google’s Knowledge Graph.

  • Schema.org, a collaborative initiative between Google, Bing and Yahoo that define a set of HTML terms used in web page markups to help search engines find semantic matches.

  • Natural search engines like Powerset and Hakia, which were built using semantic search algorithms.

In a nutshell, semantic search strives to deliver intuitive search results based on user intent, using contextual clues rather than keywords to deliver the best matches.

Change the Way You Research Keywords

In October 2011, Google began encrypting searches for anyone who was logged into Google. For privacy reasons, Google wanted to block anyone potentially eavesdropping on a string of searches made by an individual and also prevent the actual search terms themselves from being seen by publishers, as some of them might be too “private” to reveal.

The loss of keyword data that skyrocketed from Google’s move toward 100 percent secure search punctuated the fact that at the same time, Google was getting better at search, and it was asking SEOs to move away from a strictly keyword-based approach.

So the question is: should SEOs be worrying about their strategy?

For serious SEO professionals (and marketers), the specific shades of meaning of a word can make a world of difference. Modern search engine optimization has gone beyond basic keyword research into synonym creation, semantic search optimization, and further into semantic themes.

Google’s keywords search methodology is becoming outdated with the advent of maturing search algorithms and growing sophistication of Internet users’ behavior Users are entering “queries” — phrases that match specific search intent. Google attempts to match that intent based on search data, click data, and heuristics, and then serves richer and more relevant intent-based results.

Your brand’s online presence needs to align around targeted customer intents not traditional keywords focused optimization. Refine SEO strategy by focusing on tactics that plays to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.

Map Queries to Value

Site owners and webmasters need to be aware of four kinds of searches (informational, navigational, commercial and transactional), to optimize their site. Each search type reflects the goal and motives of the end user.

Start with your product or service. Do your market research, get to know your best prospects and their general concerns. Know your user personas and set up content for various stages of buyer intent.

Optimize your site based on your business goals and the kind of visitor you hope to attract. Optimize your content for all types of searches by spreading your efforts across an entire site. For instance, individual product or service pages are great place to incorporate keywords that target navigational or transactional searches. Company blog posts are perfect for incorporating informational search keywords.

Research Search Intent

Search intent is the crux of content marketing and you can design specialized content for people in the various stages of the buying process. Articles, videos, and infographics best satisfy informational searches which educate, inspire, and entertain the consumer. Commercial searches require more touch points and needed information is provided through surveys, polls, subscription newsletters and white papers. Transaction searches require a landing page with a conversion mechanism that enables a purchase, buy, or download. The simpler the engagement, the easier it is for your target to make a purchase.

SEO and Content Marketing Funnel

Keyword Research And Content Marketing

Searcher Intent is all about getting in the mind of the person that entered a particular keyword. Making what they want a part of your regular keyword research, you’ll come up with keywords that other sites have neglected; getting you more qualified leads.

There are several aspects to research search intent: first, determine whether a seemingly-obvious keyword could have other connotations or meaning. Are customers/readers entering that keyword looking for information, a product or something else. If working an eCommerce site, focus your attention on the ‘buy’ keywords; on the ‘information’ keywords.

Thinking around those words add those ‘intent’ suffixes and prefixes to the keywords. Use tools like Ubersuggest to identify what phrases people would actually be looking for.

Create Content That Connects

Connect with buyers more intimately while generating traffic for your assets. Content, in its various forms, should be relevant in ways that attract, inform, influences, and triggers responses from buyers — in other words, connects — along the entire marketing funnel.

Create stellar branded content that will allow your business to stand out on the World Wide Web:

  1. Define your message.

    What message are you trying to get across, and why? Bring it full circle. If what you’re writing doesn’t support your overall message (branding), trash it.

  2. Write to benefit.

    For whom are you writing?  While content created for advertising purposes should certainly reach the largest audience possible, it is important to underline a target group of individuals within the online crowd. This develops a greater understanding of what content is most desired by said group, increasing likelihood that your articles will be shared through social media networks. This generates further interest in your brand and also establishment of your content as a respected leader within your particular industry. Connect your expertise to the practical situations faced by target buyers. Think “engagement,” not “education.”

  3. Toss Aside the “Fluff”

    Savvy web users expect informative content that is not only interesting but also entertaining. It is imperative to create short and concise content chock full of useful information. Be certain to minimize the inclusion of “fluff” whenever possible.

  4. Understand How the Web Classifies Relevant Content

    The long-term success of branded content campaigns largely hinges on juggling the changing dynamics of the Internet with the customer’s expectations for high-quality information. Content creators should stay informed and pay close attention to trends that impacts the overall success of marketing strategies.

  5. Make it pretty.

    If you want to break through the clutter and capture the attention of your target audience, your content has to be high quality, attractive, and memorable. A great way to make your content stand out online is to make it more visual. Visual content is not only easier and faster for the human brain to process, but it is also a great way to generate more views, clicks, and conversions.

  6. Build Relationships

    People want to know your content or information and the person behind the information. Build a relationship by sharing stories and experiences and getting them involved. Make your content focused as much on the lifetime value of connections as the immediate sale.

  7. Make Distribution a Priority

    Branded content’s relevance will cause the targeted audience to share it with their online connections. Include shortcuts and links for sharing content through social media networks. Using the myriad of different resources and tools available, content developers can make their mark on the online world. Branded content is emerging as one of the only advertising methods that work.

Conclusion: The future of search is here. Keyword research is dead. Long live user intent. 

UX, Funnel, Page Flow and Conversion Rate Optimization

UX, Funnel, Page Flow and Conversion Rate Optimization

Conversion Rate Optimization is the method of using analytics and user feedback to improve your websites’ performance. Conversion Rate Optimization is finding why visitors aren’t converting and fixing it.

Any Conversion Rate Optimization (CRO) strategy should begin with you putting yourself in your visitors’ shoes and looking closely at your site— specifically your Conversion Funnel.

What are the barriers standing in your visitors’ path to conversion? Here are some of the important areas you should look at:

  • Is it easy to trust your site?
  • Is your Call to Action clear and easy to find?
  • Are your Graphics relevant, well-placed, clean, and unique? Or are they distracting and overwhelming in number? Do you have a lot of unnecessary text?
  • Take a look at your site’s Usability. Can users easily search your site for what they’re looking for? How many pages and clicks does it take to complete the key conversions you’re measuring?

Contrary to popular belief, a website’s information architecture is not a mysterious, esoteric force that manifests itself during the UX design life cycle. Users actually do interact with aspects of a site’s information architecture. For example, when users move from link node to link node, they are engaging with what is known as the physical construct of a site’s information architecture.The practice of user experience design overlaps some aspect of every form of professional practice in the design and development of computing interfaces. User experience (UX), refers to the totality of visitors’ experience with your site — more than just how it looks, UX includes how easy your site is to use, how fast it is, and how easily visitors can complete whatever action they’re there to complete.

Carefully crafting your user experience, ensures the user stays on task and keeps moving through the funnel, having been given just enough information and options at each step. Projects usually begin with design briefs, branding standards, high-level project goals, as well as feature and functionality requirements. While certainly important, these documents leave the question, exactly how the website will fulfill the multiple user objectives (UX) unanswered.

By contrast, if you begin by looking at the goals of the user and the business, you can sketch out the various flows that need to be designed to meet both parties’ goals. When mapping out your user flows, start at the top—the point at which users first exposed to your site. You will probably want to address the flows that impact the most users first. Each user comes with his or her own needs, expectations, and level of knowledge, and they need to be treated so.

Make sure that your website design project makes use of sound principles of information architecture (IA) and user experience (UX) design. Ensure that you understand how users would want to navigate through a user interface.Begin by looking at the goals of the user and the business, and sketch out the various flows that need to be designed to meet both parties’ goals.

Focus on designing your user flow in a way that nudges the right visitor toward the must-have experience. Further, once that visitor converts, the UX should make it easy for them to tell their friends about their great experience via social media and other sharing, driving new users into the funnel.

It’s important to understand that converting every visitor isn’t optimal. Rather, focus on designing your user flow in a way that nudges the right visitor toward the must-have experience. Further, once that visitor converts, the UX should make it easy for them to tell their friends about their great experience via social media and other sharing, driving new users into the funnel.

Remember, a website that understands nothing about its users will have users who understand nothing about the site.

  • The success of your website hinges on your knowledge of the problems you are facing and where in the experience are the users disengaging. You need to steer users down a path (funnel) and predict what they are looking for. You can do so by learning how users have navigated your website to date, a metric called “page flow“.

Knowing how a user experiences your site is key to understanding why they aren’t reaching a certain goal. It is just as important, though, to understand why and how the ones who do make the final conversion get to that point.

Analyzing website performance in terms of how a page is expected to work can help you understand — and afterwards influence — customer behavior.Understanding whether a page is a routing page that is expected to provide navigation to other points, or a convincer page to get a visitor to do a specific task will allow you to actionably segment customer behavior.

You need to analyze your conversion rates and referral traffic to optimize page flow.How are users who come from Facebook hitting your conversion goal compared to those coming from Google? Do users from YouTube stay on website longer than anyone else, but then rarely sign up or buy? Does the verbiage in your banner ads drive more conversion than a tweet? And while customers are on site, what exactly are they looking at anyway? Where is there a bottleneck or sizable drop-off, and why?

The answers to these questions can be inferred from page flow analysis. This metric can decide how much money you put into specific marketing and advertising channels, for instance, or show you where you might need to redesign a page of your site or make certain language or buttons more prominent.

One of the most important metrics we follow at iEntrepreneur is the funnel path and page flows. Once we have our destination URLs set up, it is crucial to understand how people get there and how they maneuvered through the site. If we know the entrance points, we can focus on refining our message and engagement throughout the page flow process.

Knowing where users are entering and what they’re clicking when they get there is just as important to marketers as knowing when or why a customer makes a purchase or why they’re leaving the site. And that rings true for every site.

While many marketers think of conversion rate as the biggest indicator of whether efforts are successful, a metric like page flow supplies helpful hints on where we are succeeding or not succeeding in increasing the conversion rate.

  • Are your Search Engine Optimization efforts up-to-date, correct, and relevant? Are you using  the right titles, relevant keywords and proper meta data?

Images should have correct names, titles should be clear and descriptive, and keywords should be used properly. If these items are not relevant, people may be coming to your site looking for something you don’t offer, while those who seek your services are unable to find you.

Conversion is an incredibly powerful tool when used as a question prompt and not an answer. Generally, acquisition channels like non-brand pay-per-click will convert at a far lower rate than your site average. Seeking to improve those rates individually will save you far more money than treating it as part of a bigger overall conversion number. Separate out your channels, figure out which you can impact through conversion optimization, and focus on those instead of your headline conversion rate.

If your site has several key tasks (eg. sales, customer support, enquiries, leads, etc.) treat those as separate conversion tasks. Start with your most important pages & journeys, ask yourself what percentage of searches result in a click to a product page and what you can change about your search results to improve that?

Contact us Today to know how we can help you plan your user’s experience before you build your website.

SEO For Social Web

SEO for the Social Web

Social SEO

The Web 2.0 phenomenon has evolved over the years—social sites have changed how we interact online and market to leads. Google Social Search, now ranks sites based on their social media popularity. This allows small businesses to have stronger rankings than traditional search methods, because a few referrals can carry enough weight to shoot you higher up the rankings

This should go without saying, but if you haven’t jumped on the social marketing bandwagon, you now have an even stronger business incentive to do so. Add social media buttons on your site and blog so visitors can promote your content easily. Don’t let your Twitter, Facebook, LinkedIn, and Pinterest accounts go stagnant – the activity and connections you build through these sites gets you higher rankings in Social Search.

For those of you who are directly or indirectly charged with website optimization, let’s look at how you can get SEO benefits out of social networking.

While search engines present a tremendous opportunity to attract new business, support existing customers, attract new employees and media coverage plus a host of other search outcomes, it’s important to diversify online marketing in a way that also benefits overall search marketing.

A segment of search marketers are using social media in ways that focuses on leveraging networks and influential “power” accounts to drive popularity and traffic to content. The boost in visibility exposes the content to blogs and online news sites, resulting in traffic as well as mentions and links from credible sources.

The advantage of adding social media search to your market research tool set is that you’ll get near real-time information that can help you get a head start on the competition on upcoming trends and get much richer detail than a list of generated keywords from search data can offer.

The power of a Social SEO program focused on content marketing enables companies to realize search engine marketing benefits as well as long-term, meaningful connections with a community of customers. “Meaningful connections” means more word of mouth referrals, more purchases per customer, lower attrition and the opportunity to tap into an active fan base for research, consumer generated content and customer evangelists.

When it comes to social media marketing, it’s important that you first reserve your brand’s name on the more popular social networking sites including Twitter, StumbleUpon, Digg, Reddit, Facebook, LinkedIn, Pinterest and YouTube. You don’t necessarily have to be active on these websites; however, it’s important to reserve your name on those sites. Many of these sites allow you to put your site’s URL on your profile page. Some sites, like LinkedIn, allow you to add more than one link, so take advantage of those links.

Linking over to a few of your more important profiles and asking your site visitors to “follow you” on a certain social networking  site is fine. However, keep in mind that real people will follow those links (this isn’t just for SEO purposes), so link only to social media profiles that you update regularly.

I cannot stress this enough: your social media accounts are almost worthless if they are not offering value, stimulating conversation, and accumulating followers.

Brands are quickly learning to integrate traditional SEO methods with social media. The intent is always to increase visibility, and so in many ways, the concepts behind traditional and social SEO efforts are similar; however, in the quickly evolving world of social media, there are some newer, strictly social SEO strategies that all brands should implement.

Social SEO Basics

Social SEO

Refresh Relationships with Followers

Building relationships with customers and fans has always been a primary interest for brands on social networks. Many companies lose sight of this goal after building a strong follower base; this is to serve as a reminder that you need to nurture those relationships, or your early efforts will become relatively meaningless.

Welcome new followers to your circle on G+, make lists on Twitter, and increase your outreach efforts overall, and your followers — and potential customers — will not come to question whether your page makes quality contributions to their news feeds.

Share Content & Make Content Shareable

Twitter, Google+, Facebook, and LinkedIn feeds are all indexed by Google now, so it’s more important than ever to share the content you put out. Whether it’s articles, coupon offers, or media, setting your content to automatically publish to your social profiles will earn you better and faster SEO results.

Additionally, make sure your content is mutually shareable. That may sound obvious, but providing shareable content extends beyond getting it re-tweeted or re-blogged. While having your social network updates shared is effective, the content you link to should also provide visitors with the option to share it directly. When someone shares something directly from a website, as opposed to re-tweeting a brand sharing their own content, it tends to better encourage a second glance among their circles.

Expand Your Social Networks

Every brand and their parent company is on Facebook, Twitter, and Google+. These are the social powerhouses, and deserve the majority of your attention when focusing on social SEO strategy; however, once you’ve established a following on these major social networking platforms, it may be time to branch out.

Look towards the “underground” social networks that are not yet considered mainstream — even those that are focused less on follower interaction and more on sharing, such as Pinterest. It turns out that this newest social platform sends referral traffic comparable to that of Twitter, so it’s worth the consideration. Other social sites to connect on include YouTube, LinkedIn, Tumblr, StumbleUpon, and Reddit.

Good Search Engine Optimization begins with good content and good content is distributed and engaged upon via social media. The business which can create and distribute great content is going to rank well provided that they run with integrity and use best practice online marketing techniques.

socialization of search

The socialization of search

Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.