The 70:20:10 Framework

The 70:20:10 Framework

Businesses that use 70:20:10 model are four times more likely to report that their staff are able to respond faster to business change, three times more likely to report improvements in staff motivation, five times more likely to attract top talent, and two times more likely to report an increase in customer satisfaction because of social and on-the-job experiential learning.

Digital Healthcare Marketing

Digital Marketing in Healthcare Industry

Times are transforming, and patients now have easier access to information. It’s now easier than ever to review different health facilities and have the tools necessary to decide on the right doctor.

There are lots of opportunities ahead for professionals in the healthcare industry to implement digital marketing strategies for growing their businesses.

customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.