Google AI NLP BERT

How BERT Changes SEO

BERT noticeably improves Google’s ability to understand natural language, but they’re still far from perfect. If you feel your job as an SEO is to ignore search engine capabilities and “just write for humans”, this won’t change what you do. But you will probably be outranked by SEOs who are able to write for humans while also keeping in mind the limitations and capabilities of search engines.

We optimize to help make search engines’ job easier, and should bear in mind the current imperfect reality of relevancy algorithms.

Keyword Research

How To Master Keyword Research in 2020

The above process takes our keyword research and then applies the usual on-page concepts (such as optimizing meta titles, URLs, descriptions, headings, etc) to existing pages. We’re also ensuring that we’re mapping our user intent and type of page (pillar, cluster, or target), which helps us decide what sort of content the piece should be (such as a blog post, webinar, e-book, etc). This process helps us understand what keywords and phrases the site is not already being found for, or is not targeted to.

sources of website traffic

How to Drive High Quality Traffic to Your Website

Getting traffic is not the end goal – driving action is. But getting more people to your website can be hugely valuable in driving action especially if you have goals/tracking set up and a good user experience for people taking those actions. You can then see which traffic sources and strategies are most valuable to you and your cause helping you invest your time, money, and energy accordingly.

Keyword Research for SEO

How To Do Proper Keyword Research for SEO

Keyword research, one of the highest return SEO activities essential for your marketing success is an increasingly important skill for digital marketers. This skill provides insights into the searcher’s mind by providing context and themes to the searches. Shrewd Keyword research enables efficient online and offline marketing, content development, product development, and better response to market trends.

Keywordless SEO

The Future of SEO is Keywordless

The field of search engine optimization is already moving away from building indexable websites.

Today’s websites needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.

Rechristening SEO

Rechristening SEO

SEO has always been about providing an amazing user experience. While black hat marketers were busy trying to create and structure content for the sole purpose of snagging search traffic – with little or no regard to user experience – ethical marketers have always worked hard to provide stellar content that also ranked well.

Search Engine Optimization (SEO) is a term that fails to describe (or give credit to) the full range of disciplines involved in creating and executing a contemporary natural search strategy, such as content planning, social media, PR and analytical skills. Nor does it communicate the benefits, over and above search engine rankings, that these disciplines deliver.

Keyword research for SEO should always have the end goal in mind. Whether the finish line for your SEO-based content strategy is increased sales, more qualified leads, brand awareness, etc., the home stretch is developing the absolute best content in your industry.

Decoded and categorized keywords will inform specific content recommendations that will add value (and be an evergreen resource) for your buyers.

It’s time for an updated strategy that goes beyond “doing keyword research.”

It’s time to re brand and rechristen SEO as Search Experience Optimization.

Search Experience Optimization

Search Experience Optimization

Basically, what dozens of SEO industry experts, have been writing about for years has now come to fruition. We’ve exited the era of search engine optimization (SEO), and have now entered the new age of search experience optimization (also SEO). This is great news for anyone that performs digital marketing correctly. It means that “gaming” the system has become less and less viable, and that groups who rely on black hat techniques are seeing their efforts become less effective.