Author: Rohit Kuttappan

future of consulting

The Future Of Consulting

I was thinking about the history and the future of consulting.  I put together this piece almost to serve my research needs…perhaps someone else can also benefit. Consulting is a diverse industry. Best known are the élite strategy consultancies such as McKinsey & Co, the Boston Consulting Group (BCG) and Bain. A...

small business blogging

Small Business Blogging

It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?” If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.  In today’s social media-driven world where...

SEO Vs. SMO

SEO Vs SMO

a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.

Location Based Marketing

Location Based Marketing Indian SMEs

Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. These three concentrations are frequently used in conjunction by businesses these days in order to obtain...

SEO For Social Web

SEO for the Social Web

Social SEO The Web 2.0 phenomenon has evolved over the years—social sites have changed how we interact online and market to leads. Google Social Search, now ranks sites based on their social media popularity. This allows small businesses to have stronger rankings than traditional search methods, because a few referrals...

ecommerce marketplace

Social Commerce

In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream...

Why Small Businesses Should Have Mobile Website

In the present business scenario, if you are not leveraging mobile to grow your business then you are missing out on a huge opportunity to promote your products and services. The first step in leveraging mobile is to have a mobile website, starting with your own business mobile website.

If you are a local small business and finding it increasingly difficult to compete against the national high street stores there is one incredibly powerful tool at your disposal to give you the visibility you need among a broad and captive customer base: the mobile website.

SoLoMo (Social-Local-Mobile) Marketing Restaurants

SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.

Online Reputation Management

Online Reputation Management

While common in the west for a while online reputation management (ORM) is becoming more of a concern for Indian companies these days as more and more people access the web to get and share information. As internet penetration grows, India is pegged to have a huge and growing ORM market....

Location based marketing

Location Based Marketing

people now rely on the Internet as the leading source of information for local businesses, ahead of any other medium. Location based marketing is especially useful for FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, etc.  who have physical as well as online presence.

Location based marketing is the integration of people, places, and media, and it’s more than check-ins, the latest deals, and Foursquare. Location based marketing brings along a number of advantages for marketers that they need to be aware of.