Author: Rohit Kuttappan

mobile marketing strategy

Mobile Marketing Strategy for Startups and Small Business

Every startup and small business needs to have an efficient mobile marketing strategy as part of it’s overall marketing plan to stay competitive and grow. 

The growing number of smartphone users around the world are driving mobile marketing. This in turn has increased mobile online traffic to 57 percent compared to 43 percent for desktops. Four out of 10 online transactions are now made from mobile devices. 51 percent of consumes prefer to use smartphones for the entire shopping process.

Here are seven key tactics startups and small businesses can use to succeed in a mobile-first market:

brand logos

Make SEO and Social Media Work Together to Build Brand Awareness

Search Engine Optimization (SEO) and Social Media are important brand building tools that businesses of all sizes are using to connect with their target audience, acquiring new customers and building their brand image online. Here is how you can make them both work together to build brand awareness for your business.

customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

Understanding what goes into this process can provide key insights into any current gaps (or additional opportunities) where fine-tuning your marketing strategy can increase your success.

micro moment marketing sales funnel

Micro Moment Marketing

The mobile explosion has significantly changed the way online marketers look at the customer journey. Using the micro moments framework is an excellent way to understand the online customer journey from search discovery intent through to purchase intent.

Customer Engagement Strategy

Low Budget Customer Engagement Strategies

No organization can avoid coming to grips with the rapidly evolving behavior of customers. They check prices at a keystroke and are increasingly selective about which brands share their lives. They form impressions from every encounter and post withering online reviews. These changes present significant organizational challenges, as well as opportunities.

Check out this list of low-key, low-cost, customer-centric techniques any business can use to build a base of engaged and loyal customers.

startup branding

How to Brand Your Startup

For startup CEOs, brand building needs to be as important to early success as product development and raising money. You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far. Developing a strong brand is critical to the early success of startups.

Keyword Research for SEO

How To Do Proper Keyword Research for SEO

Keyword research, one of the highest return SEO activities essential for your marketing success is an increasingly important skill for digital marketers. This skill provides insights into the searcher’s mind by providing context and themes to the searches. Shrewd Keyword research enables efficient online and offline marketing, content development, product development, and better response to market trends.

Keywordless SEO

The Future of SEO is Keywordless

It is important to understand that the “answer engines” that Google and other major search engine companies ultimately hope to be are already here. They are just in a stage of transition. The field of search engine optimization is already moving away from building indexable websites. Today’s website needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.

socail-media-marketing-strategies-real-estate

Six Social Media Marketing Strategies for Real Estate Agents

There is immense scope for realtors to utilize the power of social media marketing. If you are a realtor, you must go full power in social media marketing and leave no stone upturned! If you are passionate about your business and want to take it to the next level of success, implement a proper social media marketing strategy.

I give you 6 smart digital marketing strategies that you can immediately implement to build your brand and generate leads for your real estate business without hiring a digital marketing professional and spending too much money.

Rise of the gig economy in India

Rise of The Gig Economy in India

In 2015, nearly a third of workers globally consider themselves freelancers. The rising numbers now comprise 34% of the workforce in the Asia-Pacific, 31% in the US, and 27% in Europe. These freelancers are independent by choice and chose to be part of gig economy driven by the freedom and flexibility the work-style affords. They are highly-educated and skilled —70% of freelancers in the APAC region possess a professional or technical skill-set. 35% Of the total workforce comprising non-employee workers, include temps, freelancers and contractors. As a result, 95 percent of businesses now view this new workforce as a key element to developing and running a successful business, which means big changes for hiring trends in the coming years.