brand logos

Make SEO and Social Media Work Together to Build Brand Awareness

Search Engine Optimization (SEO) and Social Media are important brand building tools that businesses of all sizes are using to connect with their target audience, acquiring new customers and building their brand image online. Here is how you can make them both work together to build brand awareness for your business.

customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.