Search Experience Optimization

Search Experience Optimization

Basically, what dozens of SEO industry experts, have been writing about for years has now come to fruition. We’ve exited the era of search engine optimization (SEO), and have now entered the new age of search experience optimization (also SEO). This is great news for anyone that performs digital marketing correctly. It means that “gaming” the system has become less and less viable, and that groups who rely on black hat techniques are seeing their efforts become less effective.