SEO Vs. SMO

SEO Vs SMO

a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.

Location Based Marketing

Location Based Marketing Indian SMEs

Location Based Marketing Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. The ...

SEO For Social Web

SEO for the Social Web

Social SEO The Web 2.0 phenomenon has evolved over the years—social sites have changed how we interact online and market to leads. Google Social Search, now ranks sites based on their social media popularity. This allows small businesses to have str ...

Social Commerce

In the summer of '99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was p ...

Online Reputation Management

Online Reputation Management

While common in the west for a while online reputation management (ORM) is becoming more of a concern for Indian companies these days as more and more people access the web to get and share information. As internet penetration grows, India is pegged ...

Location based marketing

Location Based Marketing

Location based marketing is the integration of people, places, and media, and it’s more than check-ins, the latest deals, and Foursquare.

Location based marketing brings along a number of advantages for marketers that they need to be aware of.

Social Media in the classroom

Social media plays a crucial role in education in schools, colleges and universities. The social media revolution has a hugely positive potential for the education system to help engage and develop students.

Build Your Brand With social Media

Build Your Brand With Social Media

Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online.

The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying.

Mobile Marketing for Travel Agents

Mobile Marketing for Travel Agents

Mobile marketing is not just for big brands but has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Any type of local business can benefit from mobile marketing, wit ...

socialization of search

The socialization of search

Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.

The SoLoMo Advantage

Social Media Marketing Strategy

A strategy refers to the larger plan you have mapped out for your business. A good strategic plan is derived from the larger goals you have for your company. In other words, it’s the overall plan you devise to bring the big goals you have for your business into being.

customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

micro moment marketing sales funnel

Micro Moment Marketing

The mobile explosion has significantly changed the way online marketers look at the customer journey. Using the micro moments framework is an excellent way to understand the online customer journey from search discovery intent through to purchase intent.

Customer Engagement Strategy

Low Budget Customer Engagement Strategies

No organization can avoid coming to grips with the rapidly evolving behavior of customers. These changes present significant organizational challenges, as well as opportunities.

Check out this list of low-key, low-cost, customer-centric techniques any business can use to build a base of engaged and loyal customers.

startup branding

How to Brand Your Startup

For startup CEOs, brand building needs to be as important to early success as product development and raising money. Developing a strong brand is critical to the early success of startups.

You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far.

Keyword Research for SEO

How To Do Proper Keyword Research for SEO

Keyword research, one of the highest return SEO activities essential for your marketing success is an increasingly important skill for digital marketers. This skill provides insights into the searcher’s mind by providing context and themes to the searches. Shrewd Keyword research enables efficient online and offline marketing, content development, product development, and better response to market trends.

Keywordless SEO

The Future of SEO is Keywordless

The field of search engine optimization is already moving away from building indexable websites.

Today’s websites needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.

Rise of the gig economy in India

Rise of The Gig Economy in India

In 2015, nearly a third of workers globally consider themselves freelancers. The rising numbers now comprise 34% of the workforce in the Asia-Pacific, 31% in the US, and 27% in Europe.

95% of businesses now view this new workforce as a key element to developing and running a successful business, which means big changes for hiring trends in the coming years.