Google AI NLP BERT

How BERT Changes SEO

BERT noticeably improves Google’s ability to understand natural language, but they’re still far from perfect. If you feel your job as an SEO is to ignore search engine capabilities and “just write for humans”, this won’t change what you do. But you will probably be outranked by SEOs who are able to write for humans while also keeping in mind the limitations and capabilities of search engines.

We optimize to help make search engines’ job easier, and should bear in mind the current imperfect reality of relevancy algorithms.

Keyword Research

How To Master Keyword Research in 2020

The above process takes our keyword research and then applies the usual on-page concepts (such as optimizing meta titles, URLs, descriptions, headings, etc) to existing pages. We’re also ensuring that we’re mapping our user intent and type of page (pillar, cluster, or target), which helps us decide what sort of content the piece should be (such as a blog post, webinar, e-book, etc). This process helps us understand what keywords and phrases the site is not already being found for, or is not targeted to.

Marketing in the Times of Coronavirus: What Businesses Should do.

As the coronavirus continues to spread and impact world events, your marketing strategy should continue to push forward. Check out what marketers and communications teams should consider doing to support their organizations during the coronavirus crisis.

To build a long lasting connect with prospects, customers and investors during and the post-pandemic world, marketers and communicators are required to reimagine their marketing and communication strategies.

Why You Need to Build an Email List – And How to Get Started

Building your email list should be a top priority if your goal is to communicate regularly with your customers.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers.
Here are some strong reasons why building an email list is so important and a step by step guide to get you started.

The 70:20:10 Framework

The 70:20:10 Framework

Businesses that use 70:20:10 model are four times more likely to report that their staff are able to respond faster to business change, three times more likely to report improvements in staff motivation, five times more likely to attract top talent, and two times more likely to report an increase in customer satisfaction because of social and on-the-job experiential learning.

Digital Healthcare Marketing

Digital Marketing in Healthcare Industry

Times are transforming, and patients now have easier access to information. It’s now easier than ever to review different health facilities and have the tools necessary to decide on the right doctor.

There are lots of opportunities ahead for professionals in the healthcare industry to implement digital marketing strategies for growing their businesses.

sources of website traffic

How to Drive High Quality Traffic to Your Website

Getting traffic is not the end goal – driving action is. But getting more people to your website can be hugely valuable in driving action especially if you have goals/tracking set up and a good user experience for people taking those actions. You can then see which traffic sources and strategies are most valuable to you and your cause helping you invest your time, money, and energy accordingly.

local search

What Is Local Search?

If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills used to increase its visibility on the Internet is referred to as “local search,” or local search engine marketing.

customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

Search Experience Optimization

Search Experience Optimization

Basically, what dozens of SEO industry experts, have been writing about for years has now come to fruition. We’ve exited the era of search engine optimization (SEO), and have now entered the new age of search experience optimization (also SEO). This is great news for anyone that performs digital marketing correctly. It means that “gaming” the system has become less and less viable, and that groups who rely on black hat techniques are seeing their efforts become less effective.

Keyword research is dead. Long live user intent

The Future of Search: Keyword research is dead.

A few years ago, search was mostly based on keywords, then we had with a little bit of intent sprinkled on. And what we’re looking forward to in 2020 is that search engines are going to be primarily intent-based, so they’ll understand the core intent better. They’ll understand what the documents mean better, and be able to do better matches.

For you in the SEO community. what that means, is that some of the current practices around keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice. 2020 is the year where search engines are shifting to intent primarily.

SEO Vs. SMO

SEO Vs SMO

a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.

Location Based Marketing

Location Based Marketing Indian SMEs

Many Businesses are still location based and are serving people from their area only. If you fall into that category, it’s important for you that your clients would be able to find you, but don’t waste time and money to try and rank high on the internet on the national or international level.

With the advent of mobile devices and other location based services, directing consumers to nearby physical locations is becoming more and more sophisticated.

Build Your Brand With social Media

Build Your Brand With Social Media

Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online.

The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying.

Mobile Marketing for Travel Agents

Mobile Marketing for Travel Agents

In this SoLoMo age, travel brands must ensure they have the basic foundation for any successful SoLoMo strategy. To get started, travel brands must have a mobile website optimized with fresh, local content and location-based offers; accurate and optimized listings on local mobile directories;  and mobile engagement via SMS and social platforms.

socialization of search

The socialization of search

Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.