Once upon a time, before Digital Marketing was even a thing…
In the mid 1990’s, Rohit Kuttappan was a young man yet to find his calling. He spent his early years after college working a job until he had learned all he could, then moving on to the next. Never satisfied with how other people did things, it soon became apparent that Rohit was destined to blaze his own trail.
The entrepreneurial bug officially kicked in 1996, when Rohit used what he had learned to build a new website for his friend’s (Andy) father’s company. Pleased with the results, Andy’s father later came back to Rohit talking about this new thing called “search engine optimization” and asked Rohit if he could figure out how to use it to increase the company’s internet visibility.
And in 1996, Rohit Kuttappan laid the foundation of what would become iEntrepreneur, a nationally recognized digital marketing agency.
In 1996, Andy and Rohit founded Alpha Solutions, a web design and development firm. Our expertise in UI, UX, PHP and Java were instrumental in our winning over clients of all sizes in almost every industry. We helped our clients bring online marketing and lead generation to a new level. We also designed web applications for several of our clients.
After a glimpse of the demand, we shifted our focus from software development to online marketing. Our efforts were propelled into the broader realm of inbound marketing, a concept that rejects pushy sales in favor of attracting customers with real value. And then in 2000 Andy and his family immigrated to Canada. After Andy’s exit, Rohit struggled to keep the business alive, and had to shut it down in 2001.
A New Leaf
iEntrepreneur founder, Rohit Kuttappan, has been building businesses with digital marketing since 1996, way before anyone used that term. 10 years and three successful businesses later, Rohit decided to share what he knew with the world. iEntrepreneur started in 2011 as a simple one-man blog with the vision of providing solutions to the marketing challenges of startups and MSMEs (Micro, Small and Medium Enterprises) especially in the BFSI, Education, Healthcare, Retail and Realty verticals. Thanks to useful content and exceptional services, iEntrepreneur has evolved into a successful company.
No advertising. No venture capital. No outbound sales team.
Just ₹ 30,000 in seed cash and a whole lot of time and effort spent teaching others how to do digital marketing that works. Every website we’ve designed and marketing campaign we’ve released was conceived from the practical, real world needs we see everyday in our audience.
All Grown UP
From our humble beginnings, we’ve grown up into one of the nation’s leading digital marketing agencies, specializing in Organic SEO, Local SEO, Pay-Per-Click (PPC) Advertising, website design and development, Web Analytics, Content Marketing, Social Media Consulting, Brand Management and more.
Starting as “the little company that could,” iEntrepreneur has consistently focused on its commitments to clients, staff, and the community. These commitments are reflected in our values, and embody what we call the “iEntrepreneur difference.”
We focus on making sure your company has a consistent and engaging message across the entire internet, not just on your own website and in the search engines. Or put another way, we care less about getting you the top search engine rankings and X number of website visitors and instead focus on the ultimate reward: Business growth.
Operational excellence is at the core of everything we do at iEntrepreneur. In today’s competitive global marketplace, excellence is not an option but essential to success. For our clientage, our operational excellence model is the key to global business competitiveness and is based on based on the SoCo4LoMo model which stands for Social Content, Community, Commerce, Conversions, Local and Mobile. Our model is designed to help our clients maximize their business results by applying expertise, technology and process knowledge.
Between 2011 and now, we’ve been through countless experiences…ups, downs, highs, lows, achievements, disappointments; yet every minute has been priceless and incredible to say the least. With everyone of our experiences, we’ve learned and evolved as a company that is future ready.4
iEntrepreneur exists to serve its clients and enhance their online presence through innovative, custom strategies and implementation of best digital marketing practices. We aim to help companies achieve their business goals as a means to increase prosperity for all people within their extended sphere of influence.
- To be an exclusive digital marketing agency sought after by startups, MSMEs and enterprise level businesses.
- To showcase a highly-skilled team that demonstrates exceptional customer service, depth of industry knowledge, advanced strategy development, innovative solutions, and uncompromised integrity.
- To be selective about the clients we serve based on a framework of suitability, profitability, and availability.
- To provide an environment that promotes a healthy balance between career and family life. We endeavor to challenge every employee to stretch personally, professionally, and spiritually, so they might enjoy a richer, fuller and more meaningful life.
Although digital marketing has changed and will continue change, our mission has never changed: We’re here to help you create the digital marketing strategy that helps you reach your business goals. We are committed to helping you accelerate your business growth using proven digital marketing strategies.
Where Does the Name “iEntrepreneur” Come From?
Born with the vision of meeting the marketing needs of micro, small and medium businesses…to provide them customized digital marketing solutions aimed at developing and enhancing their digital presence and outreach, iEntrepreneur started out to serve the unique and challenging needs of entrepreneurs and intrapreneurs. We understand our client’s needs and know how to maximize their business results by applying expertise, technology and process knowledge to deliver high performance digital marketing solutions. We have demonstrated our ability in all the disciplines of digital marketing like UI, UX, CX, Analytics, Branding, Content Marketing, Email Marketing, Mobile Marketing, Search Marketing, Social Media Marketing, Online Reputation Management, etc., and earned the respect of our clientele in the BFSI, Education, FMCG/CPG, Hospitality, Healthcare, Real Estate and Retail verticals.
Besides our target audience of entrepreneurs and intrapreneurs the name was also inspired by Will Smith’s movie, “I am Legend” and entrepreneurs like Darren Rowse, Brian Clark, Neil Patel and Rand Fishkin — who strove for engaging their communities with openness and integrity.
As digital marketing evolved over the years and disrupted traditional mediums and practices, this need became even more pressing. This conviction kick started our entrepreneurial journey. From the very beginning, we felt passionately about bringing the same integrity to the frustratingly opaque digital marketing industry, help wannapreneurs transform into entrepreneurs and help entrepreneurs, micro, small and medium business owners to work on their business, not in their business.