It is important to understand that the “answer engines” that Google and other major search engine companies ultimately hope to be are already here. They are just in a stage of transition. The field of search engine optimization is already moving away from building indexable websites. Today’s website needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.
Semantic search and the semantic web are affecting everything: from the way marketing is done to how online dating works, even how you look for a job. More than that semantic search is the beginning of the convergence of traditional “online” with “offline” — the two will become one and the same, characterised by different bandwidth and available functionality.
Small Business Blogging It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?” If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic. In today’s social media-driven world where engagement with your customers is expected online, blogs are essential to marketing your business. For some small businesses, their blog has become the de facto public relations department. For B-to-B companies, blogs are solving a big problem: bridging the feedback loops between end customers and channels....
a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.