Tagged: ORM

Social Commerce

In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream “other”. And then on April 4, 2000,  Nasdaq crashed. The Second Coming Digital technology has changed many things; the way we communicate, the way we work, the way we buy things. Today’s young netizens do many amazing things like buying pizzas to selling shares, doing banking, buying tickets,...

Online Reputation Management

Online Reputation Management While common in the west for a while online reputation management (ORM) is becoming more of a concern for Indian companies these days as more and more people access the web to get and share information. As internet penetration grows, India is pegged to have a huge and growing ORM market. Online reputation management is now an integral part of the media plan of most aggressive advertisers, and companies are spending anywhere between ₹ 30 lakh and ₹ 2 crore to invest in their online image building. Some names include Bharti Airtel Ltd, Vodafone India, Virgin...