Social Commerce

In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream “other”. And then on April 4, 2000,  Nasdaq crashed. The Second Coming Digital technology has changed many things; the way we communicate, the way we work, the way we buy things. Today’s young netizens do many amazing things like buying pizzas to selling shares, doing banking, buying tickets,...