Tagged: Mobile Marketing

mobile advertising India

State of Mobile advertising in India

State of Mobile Advertising in India Given mobile’s inherently personal nature, it has quickly grown to become a major social media channel. This willingness of users to engage with mobile social networking, offers real opportunities for brands to create contextually relevant messages for their customers. Return on investment (ROI) is high for advertisers in mobile advertising. The biggest advantage with mobile advertising is that brands can do a state, city and content wise segmentation. And, the cost of ad delivery to the same user on mobile is much cheaper. Also, it is extremely targeted and tailored. The concept...

Why Small Businesses Should Have Mobile Website

In the present business scenario, if you are not leveraging mobile to grow your business then you are missing out on a huge opportunity to promote your products and services. The first step in leveraging mobile is to have a mobile website, starting with your own business mobile website. Your website is the online face of your company, representing your brand and all that it stands for. With its 35+ million mobile internet users India ranks No. 2 in the world. On the global front, of the 4 billion cell phones in the world, 1.08 billion are smart...

SoLoMo (Social-Local-Mobile) Marketing Restaurants

SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.

Location Based Marketing

In the late ’90s the world wide web drew small businesses by affording them worldwide reach. No longer were they confined to local markets, constrained by advertising budgets or business location. However, it still left some businesses thinking the web was not for them. To these businesses the world wide web held no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. Now that the web has gone social, gotten a lot more personal, the online focus for business has started to shift too. The social aspect of the...