Location Based Marketing

In the late ’90s the world wide web drew small businesses by affording them worldwide reach. No longer were they confined to local markets, constrained by advertising budgets or business location. However, it still left some businesses thinking the web was not for them. To these businesses the world wide web held no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. Now that the web has gone social, gotten a lot more personal, the online focus for business has started to shift too. The social aspect of the...