Tagged: integrated marketing

Integrated Marketing Campaign

How To Create An Integrated Marketing Campaign

As communications and marketing channels continue to converge, agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital opportunities like social media, mobile, and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated marketing communications plan. Here’s how to build and execute a comprehensive, integrated strategy that will keep your efforts on track and drive results.