As communications and marketing channels continue to converge, agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital opportunities like social media, mobile, and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated marketing communications plan. Here’s how to build and execute a comprehensive, integrated strategy that will keep your efforts on track and drive results.
83% of consumers say they feel rewarded by #CashBack, making it the most popular type of customer #LoyaltyScheme. Find out more in our Chart of the Week: https://t.co/hWGkyNmk2t #DigitalMarketing #ECommerce
New design for hotel local pack now showing in Google search by @rustybrick https://t.co/vfrXc2HwTz
The Small Business Daily by iEntrepreneur is out! https://t.co/FbdEYeqYnQ Stories via @eyeuniversal #ai #marketing
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