For startup CEOs, brand building needs to be as important to early success as product development and raising money. You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far. Developing a strong brand is critical to the early success of startups.
Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online. The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying. More than 70% of companies are already using social media; many are planning to increase their spending on social media across the coming years. Whether for learning from customers, building their brands or a range of other hoped-for outcomes, companies are clearly diving in.