Small Business Blogging It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?” If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic. In today’s social media-driven world where engagement with your customers is expected online, blogs are essential to marketing your business. For some small businesses, their blog has become the de facto public relations department. For B-to-B companies, blogs are solving a big problem: bridging the feedback loops between end customers and channels. A blog...
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