The Small Business Blog | Digital Marketing for Startups, Small and Medium Businesses

Marketing Funnel

The Future of Search: Keyword research is dead

Ensuring your success on search engines is identifying the right search terms for your SEO efforts. Else the rest of your SEO efforts are doomed to fail. Focusing on right keywords is the glue that holds the entire SEO process together. Creating content without thought to search engine optimization (SEO) and keywords runs...

Integrated inbound outbound marketing

Integrated Inbound Outbound Marketing

There are primarily two forms of marketing to consider while spending your marketing moolah: inbound and outbound marketing. While most businesses can benefit from integrating inbound/outbound marketing campaigns, it’s important to consider the pros/cons of each form. Here’s how these two styles compare. Approach Outbound and inbound marketing differ in the approach...

semantic search - future of seo

Google Authorship, Semantic Search and the Future of SEO

Semantic search and the semantic web are affecting everything: from the way marketing is done to how online dating works, even how you look for a job. More than that semantic search is the beginning of the convergence of traditional “online” with “offline” — the two will become one and the same, characterised by different bandwidth and available functionality.

social recruiting for small business

Social Recruitment For Small Business

The advantage of social recruitment is the ability to reach a significant number of people quickly and easily compared to traditional recruitment process. The interactive aspect of social recruitment is also extremely attractive – most companies have pages on social networking websites where candidates and recruiters converse real-time. One huge plus to social media as a recruitment tool is its low cost, which makes it ideal for a small businesses.

Google+ Local

How To Use Google+ Local To Promote Your Business

When it comes to social media marketing, especially with enterprise focused campaigns, Google+ has Thus far taken a backseat. But, when it comes to local, Google+ is arguably a more important asset than Facebook or Twitter. Ever since Google connected Places For Business with Plus, to serve a more integrated profile,...

mobile advertising India

State of Mobile advertising in India

State of Mobile Advertising in India Given mobile’s inherently personal nature, it has quickly grown to become a major social media channel. This willingness of users to engage with mobile social networking, offers real opportunities for brands to create contextually relevant messages for their customers. Return on investment (ROI) is...

UX, Funnel, Page Flow and Conversion Rate Optimization

UX, Funnel, Page Flow and Conversion Rate Optimization

Conversion Rate Optimization is the method of using analytics and user feedback to improve your websites’ performance. Conversion Rate Optimization is finding why visitors aren’t converting and fixing it. Any Conversion Rate Optimization (CRO) strategy should begin with you putting yourself in your visitors’ shoes and looking closely at your...

integrated digital marketing strategies

Integrated Digital Marketing Strategies For SMEs

Small business owners are constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – they are some of the hardest-working people I know. Add to that the hundred other day-to-day responsibilities, figuring out how to implement integrated digital marketing strategies can be quite overwhelming.

How to Choose the right College

How to Choose the right College

It is heartening to see that the youth is gradually embracing vocational courses at par with the conventional courses and at the same time have a final say in the deciding their career path unlike the old days. However, with multiple options comes the problem of choices and hence it is critical that personal interest matches the professional expectations while choosing the college.