The Small Business Blog Blog

mobile advertising India

State of Mobile advertising in India

State of Mobile Advertising in India Given mobile’s inherently personal nature, it has quickly grown to become a major social media channel. This willingness of users to engage with mobile social networking, offers real opportunities for brands to create contextually relevant messages for their customers. Return on investment (ROI) is high for advertisers in mobile advertising. The biggest advantage with mobile advertising is that brands can do a state, city and content wise segmentation. And, the cost of ad delivery to the same user on mobile is much cheaper. Also, it is extremely targeted and tailored. The concept of Mobile...

UX, Funnel, Page Flow and Conversion Rate Optimization

UX, Funnel, Page Flow and Conversion Rate Optimization

Conversion Rate Optimization is the method of using analytics and user feedback to improve your websites’ performance. Conversion Rate Optimization is finding why visitors aren’t converting and fixing it. Any Conversion Rate Optimization (CRO) strategy should begin with you putting yourself in your visitors’ shoes and looking closely at your site— specifically your Conversion Funnel. What are the barriers standing in your visitors’ path to conversion? Here are some of the important areas you should look at: Is it easy to trust your site? Is your Call to Action clear and easy to find? Are your Graphics relevant, well-placed, clean, and unique? Or are they distracting and...

integrated digital marketing strategies

Integrated Digital Marketing Strategies For SMEs

Small business owners are constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – they are some of the hardest-working people I know. Add to that the hundred other day-to-day responsibilities, figuring out how to implement integrated digital marketing strategies can be quite overwhelming.

How to Choose the right College

It is heartening to see that the youth is gradually embracing vocational courses at par with the conventional courses and at the same time have a final say in the deciding their career path unlike the old days. However, with multiple options comes the problem of choices and hence it is critical that personal interest matches the professional expectations while choosing the college.

future of consulting

The Future Of Consulting

I was thinking about the history and the future of consulting.  I put together this piece almost to serve my research needs…perhaps someone else can also benefit. Consulting is a diverse industry. Best known are the élite strategy consultancies such as McKinsey & Co, the Boston Consulting Group (BCG) and Bain. A second class comprises the consulting units of the Big Four accounting firms—PwC, Deloitte, KPMG and Ernst & Young. All but Deloitte shed their consulting units in the early 2000s, amid post-Enron fears of conflict of-interest, but have since grown new ones. A third group consists of technology firms with big...

Small Business Blogging

Small Business Blogging It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?” If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.  In today’s social media-driven world where engagement with your customers is expected online, blogs are essential to marketing your business. For some small businesses, their blog has become the de facto public relations department. For B-to-B companies, blogs are solving a big problem: bridging the feedback loops between end customers and channels. A blog...

SEO Vs. SMO

SEO Vs SMO

a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.

Location Based Marketing Indian SMEs

Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. These three concentrations are frequently used in conjunction by businesses these days in order to obtain new customers. You will see SoLoMo in the form of mobile phone applications that use social networking and location data. Consumers crave personalized shopping experiences that meet their various social, technological, and psychological needs, and SoLoMo is all about getting nearby information on demand. The term SoLoMo describes the environment...

SEO For Social Web

SEO for the Social Web

Social SEO The Web 2.0 phenomenon has evolved over the years—social sites have changed how we interact online and market to leads. Google Social Search, now ranks sites based on their social media popularity. This allows small businesses to have stronger rankings than traditional search methods, because a few referrals can carry enough weight to shoot you higher up the rankings. This should go without saying, but if you haven’t jumped on the social marketing bandwagon, you now have an even stronger business incentive to do so. Add social media buttons on your site and blog so visitors can promote your content easily....

Social Commerce

In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream “other”. And then on April 4, 2000,  Nasdaq crashed. The Second Coming Digital technology has changed many things; the way we communicate, the way we work, the way we buy things. Today’s young netizens do many amazing things like buying pizzas to selling shares, doing banking, buying tickets, planning holidays...