The Small Business Blog Blog

social recruiting

Social Recruiting

Social media is in all places you look, which leads to the speculation about how social media could affect your job search? Social recruiting is more likely to get you hired, plus it can help you stay employed longer.

Pain Points of Indian eCommerce

Pain Points of Indian eCommerce

India is on the verge of an Internet boom and is projected to have between 330 million to 370 million internet users by 2015. That would give India the second largest base of internet users in the world behind China. The explosive growth in internet usage has more recently led to a corresponding growth in online business and eCommerce. This growth presents both great opportunities as well as some unique challenges. eCOMMERCE SEGMENTS eCommerce in India can be broadly divided into the Business-to-Business (B2B) and the Business-to-consumer (B2C) segments. In this post we will be focusing on the trends, opportunities...

Content Community Commerce

Integrating Content, Commerce and Advertising

The social networks represents 17.4% of social media revenue for eCommerce sites, a figure expected to grow to 40% (according to Converto). Multiplatform optimization will play an increasingly important role for the ongoing integration of content and eCommerce as brands continue to build meaningful connections with customers across all platforms.

Readers are now more sophisticated, compiling personal newsfeeds and relying on Facebook and Twitter friends to serve as their editors. E-commerce sites like Groupon are hiring writers, publishing editorial content and are becoming more like magazines. Rather than relying on someone else’s content, they are now investing in their own, wrapping it around the products in an editorial style.

We are rapidly entering a world which is no longer confined to specific sites or apps, is spread across a decentralized universe of endless blogs and social platforms. Brands must navigate this mix of inspiration and transactional content to deliver a new retail experience and consider their role as editors and curators carefully.

Net Neutrality

Net Neutrality in India

It is the consumer that would be most harmed by net neutrality regulation. Decreased network capability, over time, would deny consumers new bandwidth intensive services, both from operators and those who provide services over the operators’ networks. Additionally, as operators increasingly turn to access charges to support network deployment and management, the charges for that access could increase anywhere from $10 to $55 a month for the average consumer. The price of access would increase to the point where consumers might be unwilling or unable to pay it. This could have the effect of discouraging consumers to connect – an ironic turn of events when the objective is universal broadband access.

Marketing Funnel

The Future of Search: Keyword research is dead

Ensuring your success on search engines is identifying the right search terms for your SEO efforts. Else the rest of your SEO efforts are doomed to fail. Focusing on right keywords is the glue that holds the entire SEO process together. Creating content without thought to search engine optimization (SEO) and keywords runs the risk of short-changing your SEO strategy; and the company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more. Keyword research, then, is about getting the right visitors to your site; this enables prediction of market shifts and conditions and services for...

Integrated inbound outbound marketing

Integrated Inbound Outbound Marketing

There are primarily two forms of marketing to consider while spending your marketing moolah: inbound and outbound marketing. While most businesses can benefit from integrating inbound/outbound marketing campaigns, it’s important to consider the pros/cons of each form. Here’s how these two styles compare. Approach Outbound and inbound marketing differ in the approach they use. Inbound marketing’s goal is to bring the customer to you, while Outbound takes your products/services to the customer. Hence, outbound is considered to be a “cold” approach and inbound a “warm” approach. Customers are “warm” toward your products/services once they find you through the inbound marketing approach because they have already...

semantic search - future of seo

Google Authorship, Semantic Search and the Future of SEO

Semantic search and the semantic web are affecting everything: from the way marketing is done to how online dating works, even how you look for a job. More than that semantic search is the beginning of the convergence of traditional “online” with “offline” — the two will become one and the same, characterised by different bandwidth and available functionality.

social recruiting for small business

Social Recruitment For Small Business

The advantage of social recruitment is the ability to reach a significant number of people quickly and easily compared to traditional recruitment process. The interactive aspect of social recruitment is also extremely attractive – most companies have pages on social networking websites where candidates and recruiters converse real-time. One huge plus to social media as a recruitment tool is its low cost, which makes it ideal for a small businesses.

How To Use Google+ Local To Promote Your Business

When it comes to social media marketing, especially with enterprise focused campaigns, Google+ has Thus far taken a backseat. But, when it comes to local, Google+ is arguably a more important asset than Facebook or Twitter. Ever since Google connected Places For Business with Plus, to serve a more integrated profile, it has become crucial for business’ to pay importance to their updates and presence on Google+ Today there are more than 500 million Google+ accounts, with an estimated 343 million of those being active. Those stats will only continue to grow, because Google strongly encourages searchers, Gmail users and YouTube subscribers to...