Category: Startups

mobile marketing strategy

Mobile Marketing Strategy for Startups and Small Business

Every startup and small business needs to have an efficient mobile marketing strategy as part of it’s overall marketing plan to stay competitive and grow. 

The growing number of smartphone users around the world are driving mobile marketing. This in turn has increased mobile online traffic to 57 percent compared to 43 percent for desktops. Four out of 10 online transactions are now made from mobile devices. 51 percent of consumes prefer to use smartphones for the entire shopping process.

Here are seven key tactics startups and small businesses can use to succeed in a mobile-first market:

customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

Understanding what goes into this process can provide key insights into any current gaps (or additional opportunities) where fine-tuning your marketing strategy can increase your success.

startup branding

How to Brand Your Startup

For startup CEOs, brand building needs to be as important to early success as product development and raising money. You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far. Developing a strong brand is critical to the early success of startups.