Category: SoCoLoMo

Social, Community, Local and Mobile

socail-media-marketing-strategies-real-estate

Six Social Media Marketing Strategies for Real Estate Agents

There is immense scope for realtors to utilize the power of social media marketing. If you are a realtor, you must go full power in social media marketing and leave no stone upturned! If you are passionate about your business and want to take it to the next level of success, implement a proper social media marketing strategy.

I give you 6 smart digital marketing strategies that you can immediately implement to build your brand and generate leads for your real estate business without hiring a digital marketing professional and spending too much money.

Mobile Marketing For Small Business

Mobile Marketing For Small Businesses

Even though India is today the second largest market for smartphones in the world, only a quarter or so of the population has access to smart devices. Add that to other factors such as the lack of internet infrastructure, and mobile connectivity issues. People think mobile marketing is not a major marketing medium to consider. If you agree to this line of thought, you’re wrong. Here’s why:

Pain Points of Indian eCommerce

Pain Points of Indian eCommerce

India is on the verge of an Internet boom and is projected to have between 330 million to 370 million internet users by 2015. That would give India the second largest base of internet users in the world behind China. The explosive growth in internet usage has more recently led to a corresponding growth in online business and eCommerce. This growth presents both great opportunities as well as some unique challenges. eCOMMERCE SEGMENTS eCommerce in India can be broadly divided into the Business-to-Business (B2B) and the Business-to-consumer (B2C) segments. In this post we will be focusing on the...

Content Community Commerce

Integrating Content, Commerce and Advertising

The social networks represents 17.4% of social media revenue for eCommerce sites, a figure expected to grow to 40% (according to Converto). Multiplatform optimization will play an increasingly important role for the ongoing integration of content and eCommerce as brands continue to build meaningful connections with customers across all platforms.

Readers are now more sophisticated, compiling personal newsfeeds and relying on Facebook and Twitter friends to serve as their editors. E-commerce sites like Groupon are hiring writers, publishing editorial content and are becoming more like magazines. Rather than relying on someone else’s content, they are now investing in their own, wrapping it around the products in an editorial style.

We are rapidly entering a world which is no longer confined to specific sites or apps, is spread across a decentralized universe of endless blogs and social platforms. Brands must navigate this mix of inspiration and transactional content to deliver a new retail experience and consider their role as editors and curators carefully.

Location Based Marketing Indian SMEs

Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. These three concentrations are frequently used in conjunction by businesses these days in order to obtain new customers. You will see SoLoMo in the form of mobile phone applications that use social networking and location data. Consumers crave personalized shopping experiences that meet their various social, technological, and psychological needs, and SoLoMo is all about getting nearby information on demand. The term SoLoMo describes...

SoLoMo (Social-Local-Mobile) Marketing Restaurants

SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.

Location Based Marketing

In the late ’90s the world wide web drew small businesses by affording them worldwide reach. No longer were they confined to local markets, constrained by advertising budgets or business location. However, it still left some businesses thinking the web was not for them. To these businesses the world wide web held no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. Now that the web has gone social, gotten a lot more personal, the online focus for business has started to shift too. The social aspect of the...