Category: SoCoLoMo

Social, Community, Local and Mobile

socail-media-marketing-strategies-real-estate

Six Social Media Marketing Strategies for Real Estate Agents

There is immense scope for realtors to utilize the power of social media marketing. If you are a realtor, you must go full power in social media marketing and leave no stone upturned! If you are passionate about your business and want to take it to the next level of success, implement a proper social media marketing strategy.

I give you 6 smart digital marketing strategies that you can immediately implement to build your brand and generate leads for your real estate business without hiring a digital marketing professional and spending too much money.

Mobile Marketing For Small Business

Mobile Marketing For Small Businesses

Even though India is today the second largest market for smartphones in the world, only a quarter or so of the population has access to smart devices. Add that to other factors such as the lack of internet infrastructure, and mobile connectivity issues. People think mobile marketing is not a major marketing medium to consider. If you agree to this line of thought, you’re wrong. Here’s why:

Pain Points of Indian eCommerce

Pain Points of Indian eCommerce

India is on the verge of an Internet boom and is projected to have between 330 million to 370 million internet users by 2015. That would give India the second largest base of internet users in the world behind China. The explosive growth in internet usage has more recently led...

Content Community Commerce

Integrating Content, Commerce and Advertising

The social networks represents 17.4% of social media revenue for eCommerce sites, a figure expected to grow to 40% (according to Converto). Multiplatform optimization will play an increasingly important role for the ongoing integration of content and eCommerce as brands continue to build meaningful connections with customers across all platforms.

Readers are now more sophisticated, compiling personal newsfeeds and relying on Facebook and Twitter friends to serve as their editors. E-commerce sites like Groupon are hiring writers, publishing editorial content and are becoming more like magazines. Rather than relying on someone else’s content, they are now investing in their own, wrapping it around the products in an editorial style.

We are rapidly entering a world which is no longer confined to specific sites or apps, is spread across a decentralized universe of endless blogs and social platforms. Brands must navigate this mix of inspiration and transactional content to deliver a new retail experience and consider their role as editors and curators carefully.

Location Based Marketing

Location Based Marketing Indian SMEs

Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. These three concentrations are frequently used in conjunction by businesses these days in order to obtain...

SoLoMo (Social-Local-Mobile) Marketing Restaurants

SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.

Location based marketing

Location Based Marketing

people now rely on the Internet as the leading source of information for local businesses, ahead of any other medium. Location based marketing is especially useful for FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, etc.  who have physical as well as online presence.

Location based marketing is the integration of people, places, and media, and it’s more than check-ins, the latest deals, and Foursquare. Location based marketing brings along a number of advantages for marketers that they need to be aware of.

social media in the classroom

Social Media in the classroom

Social media is a great way to become aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in education in schools,...