Category: Small Business

Online Reputation Management

Online Reputation Management

While common in the west for a while online reputation management (ORM) is becoming more of a concern for Indian companies these days as more and more people access the web to get and share information. As internet penetration grows, India is pegged to have a huge and growing ORM market....

Mobile Marketing for Travel Agents

Mobile Marketing for Travel Agents

Mobile marketing is not just for big brands but has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Any type of local business can benefit from mobile marketing, with the most searched mobile categories being: restaurants, retail shops, financial...

The SoLoMo Advantage

Social Media Marketing Strategy

A strategy refers to the larger plan you have mapped out for your business. A good strategic plan is derived from the larger goals you have for your company. In other words, it’s the overall plan you devise to bring the big goals you have for your business into being.