Category: Small Business

Net Neutrality

Net Neutrality in India

It is the consumer that would be most harmed by net neutrality regulation. Decreased network capability, over time, would deny consumers new bandwidth intensive services, both from operators and those who provide services over the operators’ networks. Additionally, as operators increasingly turn to access charges to support network deployment and management, the charges for that access could increase anywhere from $10 to $55 a month for the average consumer. The price of access would increase to the point where consumers might be unwilling or unable to pay it. This could have the effect of discouraging consumers to connect – an ironic turn of events when the objective is universal broadband access.

Integrated inbound outbound marketing

Integrated Inbound Outbound Marketing

There are primarily two forms of marketing to consider while spending your marketing moolah: inbound and outbound marketing. While most businesses can benefit from integrating inbound/outbound marketing campaigns, it’s important to consider the pros/cons of each form. Here’s how these two styles compare. Approach Outbound and inbound marketing differ in the approach...

social recruiting for small business

Social Recruitment For Small Business

The advantage of social recruitment is the ability to reach a significant number of people quickly and easily compared to traditional recruitment process. The interactive aspect of social recruitment is also extremely attractive – most companies have pages on social networking websites where candidates and recruiters converse real-time. One huge plus to social media as a recruitment tool is its low cost, which makes it ideal for a small businesses.

Google+ Local

How To Use Google+ Local To Promote Your Business

When it comes to social media marketing, especially with enterprise focused campaigns, Google+ has Thus far taken a backseat. But, when it comes to local, Google+ is arguably a more important asset than Facebook or Twitter. Ever since Google connected Places For Business with Plus, to serve a more integrated profile,...

mobile advertising India

State of Mobile advertising in India

State of Mobile Advertising in India Given mobile’s inherently personal nature, it has quickly grown to become a major social media channel. This willingness of users to engage with mobile social networking, offers real opportunities for brands to create contextually relevant messages for their customers. Return on investment (ROI) is...

integrated digital marketing strategies

Integrated Digital Marketing Strategies For SMEs

Small business owners are constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – they are some of the hardest-working people I know. Add to that the hundred other day-to-day responsibilities, figuring out how to implement integrated digital marketing strategies can be quite overwhelming.

How to Choose the right College

How to Choose the right College

It is heartening to see that the youth is gradually embracing vocational courses at par with the conventional courses and at the same time have a final say in the deciding their career path unlike the old days. However, with multiple options comes the problem of choices and hence it is critical that personal interest matches the professional expectations while choosing the college.

future of consulting

The Future Of Consulting

I was thinking about the history and the future of consulting.  I put together this piece almost to serve my research needs…perhaps someone else can also benefit. Consulting is a diverse industry. Best known are the élite strategy consultancies such as McKinsey & Co, the Boston Consulting Group (BCG) and Bain. A...

small business blogging

Small Business Blogging

It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?” If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.  In today’s social media-driven world where...

ecommerce marketplace

Social Commerce

In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream...