Category: Small Business

customer journey map

Customer Journey Mapping: The Path to Exemplary Customer Experiences

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.

Understanding what goes into this process can provide key insights into any current gaps (or additional opportunities) where fine-tuning your marketing strategy can increase your success.

micro moment marketing sales funnel

Micro Moment Marketing

The mobile explosion has significantly changed the way online marketers look at the customer journey. Using the micro moments framework is an excellent way to understand the online customer journey from search discovery intent through to purchase intent.

Customer Engagement Strategy

Low Budget Customer Engagement Strategies

No organization can avoid coming to grips with the rapidly evolving behavior of customers. They check prices at a keystroke and are increasingly selective about which brands share their lives. They form impressions from every encounter and post withering online reviews. These changes present significant organizational challenges, as well as opportunities.

Check out this list of low-key, low-cost, customer-centric techniques any business can use to build a base of engaged and loyal customers.

Keyword Research for SEO

How To Do Proper Keyword Research for SEO

Keyword research, one of the highest return SEO activities essential for your marketing success is an increasingly important skill for digital marketers. This skill provides insights into the searcher’s mind by providing context and themes to the searches. Shrewd Keyword research enables efficient online and offline marketing, content development, product development, and better response to market trends.

Rise of the gig economy in India

Rise of The Gig Economy in India

In 2015, nearly a third of workers globally consider themselves freelancers. The rising numbers now comprise 34% of the workforce in the Asia-Pacific, 31% in the US, and 27% in Europe. These freelancers are independent by choice and chose to be part of gig economy driven by the freedom and flexibility the work-style affords. They are highly-educated and skilled —70% of freelancers in the APAC region possess a professional or technical skill-set. 35% Of the total workforce comprising non-employee workers, include temps, freelancers and contractors. As a result, 95 percent of businesses now view this new workforce as a key element to developing and running a successful business, which means big changes for hiring trends in the coming years.

self-investment-best-investment

Top 10 Ways For Entrepreneurs To Invest in Themselves

The challenge as an entrepreneur is to continually work to improve yourself while successfully handling all that is required for your business to operate successfully. At times that may feel like attempting to change a flat tire on a car that is traveling 80 kilometers per hour. It is well documented that the best entrepreneurs are always focused on improving themselves in all areas of their lives.

These are the ten things that you should invest in that will increase your success rate as an entrepreneur — best part is they don’t all require money.

machine_learning-human-robot-dilbert

6 Ways Retailers Use Machine Learning

Those who want to survive in this brave new world of retail need to embrace AI and ML technologies, NOW. Retailers have struggled to get comfortable with Artificial Intelligence and Machine Learning technologies which take time to learn and tune. We’re entering an era of machines that think for themselves and learn over time. The key to success lies in understanding that it’s a long play, not a quick win.

Integrated Marketing Campaign

How To Create An Integrated Marketing Campaign

As communications and marketing channels continue to converge, agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital opportunities like social media, mobile, and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated marketing communications plan. Here’s how to build and execute a comprehensive, integrated strategy that will keep your efforts on track and drive results.

social recruiting

Social Recruiting

Social media is in all places you look, which leads to the speculation about how social media could affect your job search? Social recruiting is more likely to get you hired, plus it can help you stay employed longer.

Net Neutrality

Net Neutrality in India

It is the consumer that would be most harmed by net neutrality regulation. Decreased network capability, over time, would deny consumers new bandwidth intensive services, both from operators and those who provide services over the operators’ networks. Additionally, as operators increasingly turn to access charges to support network deployment and management, the charges for that access could increase anywhere from $10 to $55 a month for the average consumer. The price of access would increase to the point where consumers might be unwilling or unable to pay it. This could have the effect of discouraging consumers to connect – an ironic turn of events when the objective is universal broadband access.