Author: Rohit Kuttappan

socialization of search

The socialization of search

The socialization of search is more than just Tweeted URLs or Facebook Likes or LinkedIn Shares having a positive impact on generic rankings, it’s about influencing your social graph to see the content you share in their search results.

Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.

The SoLoMo Advantage

Social Media Marketing Strategy

A strategy refers to the larger plan you have mapped out for your business. A good strategic plan is derived from the larger goals you have for your company. In other words, it’s the overall plan you devise to bring the big goals you have for your business into being.