Author: Rohit Kuttappan

social media in the classroom

Social Media in the classroom

Social media is a great way to become aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in education in schools,...

Build Your Brand With social Media

Build Your Brand With Social Media

Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online. The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying. More than 70% of companies are already using social media; many are planning to increase their spending on social media across the coming years. Whether for learning from customers, building their brands or a range of other hoped-for outcomes, companies are clearly diving in.

Mobile Marketing for Travel Agents

Mobile Marketing for Travel Agents

Mobile marketing is not just for big brands but has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Any type of local business can benefit from mobile marketing, with the most searched mobile categories being: restaurants, retail shops, financial...

socialization of search

The socialization of search

There’s little doubt that search is changing, it’s becoming more social and more personal. It’s no longer the mundane experience of typing in some text, scanning the results and being done with it. It’s now about how to transform the search results to be contextually related to a user’s social media presence.

With social media adoption growing at such an incredible pace, search engines now have access to a massive, rich set of data on page popularity and quality. By integrating social signals, search engines have a direct line to understanding human opinion, and will continue to use this data to determine how pages should rank.

The socialization of search is more than just Tweeted URLs or Facebook Likes or LinkedIn Shares having a positive impact on generic rankings, it’s about influencing your social graph to see the content you share in their search results.

Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.

The SoLoMo Advantage

Social Media Marketing Strategy

A strategy refers to the larger plan you have mapped out for your business. A good strategic plan is derived from the larger goals you have for your company. In other words, it’s the overall plan you devise to bring the big goals you have for your business into being.