Author: Rohit Kuttappan

Location Based Marketing Indian SMEs

Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. These three concentrations are frequently used in conjunction by businesses these days in order to obtain new customers. You will see SoLoMo in the form of mobile phone applications that use social networking and location data. Consumers crave personalized shopping experiences that meet their various social, technological, and psychological needs, and SoLoMo is all about getting nearby information on demand. The term SoLoMo describes the environment...

SEO For Social Web

SEO for the Social Web

Social SEO The Web 2.0 phenomenon has evolved over the years—social sites have changed how we interact online and market to leads. Google Social Search, now ranks sites based on their social media popularity. This allows small businesses to have stronger rankings than traditional search methods, because a few referrals can carry enough weight to shoot you higher up the rankings. This should go without saying, but if you haven’t jumped on the social marketing bandwagon, you now have an even stronger business incentive to do so. Add social media buttons on your site and blog so visitors can promote your content easily....

Social Commerce

In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream “other”. And then on April 4, 2000,  Nasdaq crashed. The Second Coming Digital technology has changed many things; the way we communicate, the way we work, the way we buy things. Today’s young netizens do many amazing things like buying pizzas to selling shares, doing banking, buying tickets, planning holidays...

Why Small Businesses Should Have Mobile Website

In the present business scenario, if you are not leveraging mobile to grow your business then you are missing out on a huge opportunity to promote your products and services. The first step in leveraging mobile is to have a mobile website, starting with your own business mobile website. Your website is the online face of your company, representing your brand and all that it stands for. With its 35+ million mobile internet users India ranks No. 2 in the world. On the global front, of the 4 billion cell phones in the world, 1.08 billion are smart phones and...

SoLoMo (Social-Local-Mobile) Marketing Restaurants

SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.

Online Reputation Management

Online Reputation Management While common in the west for a while online reputation management (ORM) is becoming more of a concern for Indian companies these days as more and more people access the web to get and share information. As internet penetration grows, India is pegged to have a huge and growing ORM market. Online reputation management is now an integral part of the media plan of most aggressive advertisers, and companies are spending anywhere between ₹ 30 lakh and ₹ 2 crore to invest in their online image building. Some names include Bharti Airtel Ltd, Vodafone India, Virgin Mobile India,...

Location Based Marketing

In the late ’90s the world wide web drew small businesses by affording them worldwide reach. No longer were they confined to local markets, constrained by advertising budgets or business location. However, it still left some businesses thinking the web was not for them. To these businesses the world wide web held no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. Now that the web has gone social, gotten a lot more personal, the online focus for business has started to shift too. The social aspect of the web has...

Social Media in the classroom

 Social Media in the classroom Social media is a great way to become aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in education in schools, colleges and universities. The social media revolution has a hugely positive potential for the education system to help engage and develop students. Given India’s severe shortage of faculty members,  social media can help bridge the gap and fill in for the teachers by imparting better...

Build Your Brand With social Media

Build your brand with social media

Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online. The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying. More than 70% of companies are already using social media; many are planning to increase their spending on social media across the coming years. Whether for learning from customers, building their brands or a range of other hoped-for outcomes, companies are clearly diving in.

Mobile Marketing for Travel Agents

Mobile marketing is not just for big brands but has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Any type of local business can benefit from mobile marketing, with the most searched mobile categories being: restaurants, retail shops, financial information, and events/concerts.  This article is about mobile marketing for Indian travel agents. Rapid advances in mobile technology means that personalized offers delivered straight to consumers’ mobile devices are rapidly becoming part of the new normal. As smartphones get smarter, cheaper and easier to use — coupled with the growing popularity...